myGwork - LGBTQ+ Business Community · 2 days ago

VP, Partner Marketing

Silver Spring, MD

Full-time

Onsite

Executive

10+ years exp

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Responsibilities

Provide leadership insight, strategic thinking, conceptual development, and creative direction to the Partner Marketing team.

Accountable for providing high-energy leadership to the Partner Marketing team with a strong focus on motivation, morale, and productivity.

Full campaign production and execution including 30-second commercials, on-screen advertising, experiential/live events, sweepstakes, social and digital media, email marketing, etc. Plan and implement associated campaign paid media buys.

Drive overall development and implementation of account-specific marketing plans that align with subscriber and revenue targets.

Lead the development of performance tracking and analysis for partner campaigns and drive optimization of partner marketing mix to improve return on investment.

Produce postmortem analysis for internal and partner stakeholders to quantify the impact of key initiatives and identify new opportunities for growth.

Oversee vendor relationships and the roadmap for the affiliate website. Define website strategy and oversee maintenance and integration projects.

Build proactive, collaborative relationships across the WBD organization to optimize O&O resources, prioritize efforts around key business objectives.

Qualification

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MarketingB2B MarketingMedia Entertainment Industry KnowledgeBusiness Objectives TranslationCampaign ManagementProgrammer/Affiliate RelationshipsMarketing PracticesBusiness TrendsMatrix Organization ManagementBuying Behaviors AnalysisStrategic PlanningMeasurement AnalysisCreative DevelopmentVendor ManagementThird Party Partners ManagementLegal Right to Work in the U.S.Problem-SolvingStrategic ThinkingInnovative ThinkingCommunication SkillsInterpersonal SkillsCollaborationTeam ManagementPresentation Skills

Required

4-year degree required, MBA and experience in brand management and multiplatform marketing a plus.

10+ years of experience in marketing, with 5+ years in a B2B role; media and entertainment experience strongly preferred.

Ability to think strategically, assess opportunities, and translate business objectives into actionable marketing campaigns that deliver measurable results.

Thorough working knowledge of the media entertainment industry including programmer/affiliate relationships, marketing practices, and business trends.

Must be an innovative thinker with excellent presentation and communication (internal/external and written/verbal) skills.

Must have experience leading and managing a team, strong interpersonal skills with ability to effectively collaborate and manage at all levels of a matrix organization.

In-depth understanding of the multiple facets of marketing (buying behaviors, strategic planning, analysis and measurement specific to media, creative development and execution across mediums)

Previous experience in managing external vendors and third party partners.

Must be willing to travel (approximately 25%)

Must have the legal right to work in the U.S.