ProVal Technologies ยท 2 days ago
Marketing Coordinator
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Responsibilities
Craft and execute marketing plans to enhance brand visibility and drive inbound sales inquiries.
Take ownership of marketing campaigns from inception through completion.
Plan, lead, and execute all tradeshow representation for the company; identify opportunities for new events.
Explore various customer acquisition strategies, including content creation and management, PPC, events, webinars, social networking, lead generation efforts, and copywriting.
Facilitate the creation of marketing materials, ranging from digital assets to print media (swag, giveaways, etc.).
Track, analyze, and report on the success of marketing initiatives, adjusting strategies as necessary based on data insights.
Manage annual marketing budget and provide insights on event/spend ROI.
Qualification
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Required
Bachelor's degree or equivalent experience
2+ years work experience in Marketing
Experience in B2B Marketing
Exposure in the technology space is preferred
Willingness to travel occasionally within the US for trade shows and conferences
A thorough understanding of web analytics tools, website, SEO, CRM systems
Strong communication skills
Benefits
Health and Dental Coverage
401k with Company Match (up to 4%)