Price Benowitz Accident Injury Lawyers, LLP · 2 days ago

Marketing Manager

Washington, DC

Full-time

Onsite

Senior Level

5+ years exp

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Responsibilities

Implement marketing strategies that are aligned with the overall business objectives of the law firm

Ensure that all related vendors, campaigns, and processes are optimized and functioning at full capacity to advance the firm's overall goals

Collaborate with senior leadership to define marketing goals, the firm’s overarching message, and KPIs, ensuring alignment with broader organizational strategies

Interpret marketing reports produced by digital marketing team, and optimize digital channels for customer acquisition, engagement, and retention

Create and manage traditional marketing channels, such as print, events, and sponsorships, to reach target audiences effectively

Coordinate with teams to implement marketing strategy, set clear goals and expectations, and provide regular feedback and performance evaluations

Qualification

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Marketing StrategyDigital MarketingBrand ManagementSalesProduct DevelopmentComplianceProgressive Responsibility

Required

Prior Law Firm/Legal Services Marketing experience is REQUIRED; please do not apply unless you have this type of experience.

A bachelor’s degree in marketing or a related field; an MBA is a plus

Minimum of 5 years of in-house law firm/company experience (not outside marketing firm) leading, developing, and executing comprehensive marketing strategies aligned with overall business goals

Familiarity with digital media, digital channels, experience in digital marketing, including online advertising, social media, and content marketing, is crucial

Experience in building and maintaining strong brand identities, ensuring consistency across all marketing materials and channels

Proven ability to collaborate with cross-functional teams, including sales, product development, and compliance, to achieve common objectives

Candidates should have a proven track record of success, ideally with progressive responsibility in marketing positions

Must be able and willing to work out of our DC office