Seated · 2 days ago

Marketing Associate

United States

Full-time

Remote

Mid Level

2+ years exp

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Food DeliveryMobile Apps

Growth Opportunities

Hiring Manager

Tom Cardosa, SPHR

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Responsibilities

Manage top-of-funnel lead generation efforts for the restaurant sales team, including email marketing, referral channels, paid channels, and other inbound/outbound efforts.

Work closely with the Sales team to ensure healthy pipelines through managed email marketing campaigns.

Manage partner-facing communications, including partner milestone emails, upsell campaigns, and partner update communications.

Measure, analyze, and improve lead generation efforts, recommending and implementing improvements to enhance restaurant marketing effectiveness.

Test and optimize new lead generation channels to expand the restaurant network.

Manage the new restaurant openings process to generate leads.

Manage the restaurant leads platform, ensuring robust lead lists.

Identify opportunities to enhance leads in collaboration with the Operations team.

Develop case studies, overviews, and visual resources for the Sales and Account Management teams.

Collaborate with the Marketing team on creating and executing marketing campaigns for consumers across email, push, and in-app messaging in Braze to drive demand to restaurants.

Brainstorm ways to optimize key metrics such as click-through rates, open rates, conversion, and retention.

Qualification

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B2B marketingCRMUser engagement campaignsDigital marketingMailchimpBrazeTableauCRM softwareSalesforceHubspotMixmaxStartup experienceCommunicationOrganizationTeamworkFollow-upInterpersonalSalesAccount ManagementSQLHTMLConsumer Design SoftwareRestaurantHospitality Industry