Osborn · 2 days ago

Marketing Manager

Richmond, IN

Full-time

Onsite

Senior Level

5+ years exp

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Health Care

Hiring Manager

Dr. Casey Pitcher, DBA

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Responsibilities

Coordinate the operations of marketing initiatives to meet organizational objectives

Maintain effective management of marketing, communications, advertising, and promotional activities to meet organizational needs

Help develop and implement marketing plans and projects for new and existing products

Support all digital marketing initiatives, primarily focused on electronic media such as the company’s websites, SEO, SEM, Paid ads, Google Analytics, and CMS. Propose changes to the site to concentrate on improving site relevance and traffic

Evaluate SEO reports, Google Analytics, and Paid ads performance and propose updates to the site to improve site performance, traffic, engagement, and relevance

Establish and maintain a Social Media Calendar, prepare and post content and paid ads, recommend when to boost posts, track and report the levels of engagement, and propose action plans

Support the Influencer Strategy and initiatives by maintaining relations with influencers and providing them with the material and content needed to promote the brand and products

Manage industry trade show activities: prepare and maintain annual schedule; coordinate booth personnel and event services; direct trade show vendors; select, order, and ship products, demo units, literature, clothing, giveaways, and booth properties; maintain trade show files and database, and track expense budget

Manage the productivity of the marketing plans and projects, prepare monthly scorecards

Managed literature inventory, including creating purchase orders and coordinating the payment of vendor invoices

Support the activities related to the Product Information Management System, Produce and keep product-enhanced content, images, keywords, and specifications

Support graphic design activities

Lead position in the marketing function

Other duties and responsibilities performed as assigned

Qualification

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Marketing ManagementAttention to DetailProject Management