Hard Rock Digital · 2 days ago

Senior CRM and Promotions Analyst

Austin, TX

Full-time

Onsite

Senior Level

5+ years exp

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Software Development

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Responsibilities

Analyze promotional spend and build models to measure the impact and lift in business performance of individual and aggregated set of player data

Automate daily, weekly, and monthly reporting for campaign execution teams and executive leadership with specific customer cohort analysis to support ongoing marketing acquisition and retention campaigns across lifecycle marketing

Develop a deep understanding of the business, KPIs, and marketing technology to identify new promotional opportunities and cohorts for acquisition, retention, and maximize lifetime value

Provide analysis of sport key metrics to generate insights and identify recommendations for executions team to optimize performance of lifecycle marketing campaigns

Support CRM and Promotions execution teams in experimental design and setup of cohort for campaign execution across our tools and systems

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

CRMPromotionsAmplitudeTableauPower BIExcelSQLPythonRAnalytical Programming LanguagesLifecycle Marketing CampaignsLTVIGamingFinanceBudgetingData WranglingAnalytics Workflow AutomationProblem-SolvingAttention to DetailCommunicationCuriosityStakeholder Management

Required

5+ years of online real money gaming experience supporting CRM and Promotions

Proficient in presenting complex analysis for business stakeholders in analytical tools (e.g. Amplitude, Tableau, Power BI)

Possess strong Excel and competent SQL skills. Amplitude, Tableau and PowerBI experience a bonus. Demonstrated interest in or experience with or in Python, R or other analytical programming languages

Experience measuring lifecycle marketing campaigns with an emphasis on LTV in igaming category

Understanding of finance budgeting and planning processes

Motivated and intellectually curious individual who is ready to dig into data, pay high attention to detail, and develop solutions to problems

Comfortable managing senior stakeholder expectations and pushing back on requests which lack a clear thought process and business reasoning

Exceptional data wrangling skills dealing with complex disparate datasets to combine and automate the analytics workflow