48 applicants
House of Spices India ยท 2 days ago
Brand Manager
New York, NY
Full-time
Onsite
Senior Level
5+ years exp
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Maximize your interview chancesConsumer GoodsFood and Beverage
Hiring Manager
Rashmi T
Insider Connection @House of Spices India
Responsibilities
Brand Strategy: Develop and execute comprehensive brand strategies to achieve business objectives, including market positioning, target audience identification, and brand messaging.
Market Research: Conduct market research to understand consumer trends, competitive landscapes, and emerging opportunities. Translate insights into actionable strategies.
Brand Identity: Define and maintain brand guidelines, ensuring consistency in branding across all channels and products.
Product Launch: Plan and execute successful product launches, including market positioning, pricing strategies, and promotional campaigns. Gap identification, product validation. Work with NPD team to launch new products through consumer research, market research & identify the market potential & innovation in existing products.
Packaging: Design & develop innovative packaging solutions.
Advertising and Promotion: Manage advertising and promotional activities, including traditional and digital media campaigns, social media marketing, and influencer partnerships.
Budget Management: Develop and manage the brand marketing budget, ensuring efficient allocation of resources.
Performance Analysis: Monitor and analyze key performance metrics to evaluate the effectiveness of marketing initiatives and adjust strategies as needed.
Brand Growth: Identify opportunities for brand expansion and growth, including new product development and market expansion.
Vendor and Agency Management: Manage relationships with external vendors, agencies, and partners to support marketing initiatives effectively.
In Market Strategy: Product promotions (In pack/on pack), pricing, POSM etc.
Qualification
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Required
Minimum 5 years of FMCG expiring in brand management role. Overall 10 years work experience
Hindi / Urdu language fluency
Five to 7 Years years of experience in FMCG FOOD COMPANY
Proven experience as a Brand Manager in the food industry or a related field
Strong understanding of consumer behavior, market dynamics, and industry trends
Ability to work collaboratively in a team and lead cross-functional teams
Preferred
Preferred knowledge of South Asian cuisine and grocery
Familiarity with food industry regulations and compliance is a plus
Company
House of Spices India
House of Spices is the leading South Asian Food importer and distributor in the USA and has been delivering pure and quality products for over 50 years with 200+ employees at 12 distribution centers throughout North America.
501-1,000 employees
Funding
Current Stage
Late StageLeadership Team
Amrapali Soni
Chief Operating Officer
Bella Patel.
ACCOUNTGING AR Senior INSIDE SALES REPRESNTATIVE
Company data provided by crunchbase
