Fusion Risk Management · 2 days ago
Lead Product Marketing Manager
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Responsibilities
Product Positioning and Messaging: Develop product positioning and messaging informed by user research, market insights, and product understanding.
Go-to-Market Launch: Work closely with cross-functional teams to lead go-to-market strategy and drive launches for solutions.
Market Strategy: Build expertise for market area and buyers to help shape market strategy.
Marketing Strategy: Scope and execute product and marketing strategies needed to reach different customer segments.
Thought Leadership: Act as a thought leader and evangelist for the product & markets externally.
Cross-Functional Enablement: Understand and support customer journey; train teams on the problems we solve; develop internal and external collateral.
Customer and Competitive Insights: Mine qualitative and quantitative insights that inform collective customer, market, and competitive intelligence programs.
Analyst Relations: Identify and engage appropriate market analysts, validate strategies, educate them, and conduct research on influential analysts.
Pricing: Establish pricing strategies, conduct comprehensive research and analysis on pricing, collaborate on pricing decisions.
Qualification
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Required
5+ years of B2B SaaS technology, data, or digital content product marketing experience with at least 3 years of experience in a market-facing role.
Bachelor's Degree Preferred
Pragmatic Marketing/PMA Certification a plus
Preferred
Domain experience in risk management, crisis management, business continuity, business intelligence, or data analytics
Company
Fusion Risk Management
Fusion Risk Management provides cloud-based continuity risk management software, contingency planning solutions, and consulting services.
Funding
Current Stage
Growth StageTotal Funding
$49MKey Investors
Great Hill PartnersVista Equity PartnersCatalyst Investors
2023-04-26Private Equity· Undisclosed
2023-04-26Acquired· by Great Hill Partners
2019-09-06Corporate Round· Undisclosed
Recent News
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