Fetch 📦 · 2 days ago

Product Marketing Manager

United States

Full-time

Remote

Mid Level

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Insider Connection @Fetch 📦

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Responsibilities

Develop and manage product positioning, customer-facing messaging, and branding.

Build a comprehensive GTM strategy and successful new product launch plans.

Design and execute effective targeted campaigns to drive conversion, revenue growth, and adoption.

Formulate product analysis and research-based recommendations to support product growth and development.

Qualification

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Customer conversionBusiness plansProduct growthProject managementCross-functional collaborationData analysisMobile channelsB2C/B2B product marketingDelivery servicesMarketplace platformsSegmentationData compilationMarket intelligenceProblem-solvingCommunicationCollaborationOrganizationHubSpot Marketing HubSalesforceWordPressDigital Ad PlatformsEmail Marketing PlatformsSurvey PlatformsGoogle AnalyticsHotjarProject Management ToolSEO ToolVisual Design ToolsGoogle Workspace SuiteAffiliate Marketing Models

Required

Strong strategic mindset with a healthy tactical skill set (and a dash of analytical ability)

Passion for storytelling, customer conversion, and building successful business plans

Demonstrated ability to communicate complex value propositions in a crisp and simple way

Desire to partner closely with product and growth teams to drive the adoption of new products and services

Organized, efficient, and able to move projects along to meet target deliverable dates

Strong cross-functional collaboration skills to drive varied teams to consensus around GTM strategies and plans

Comfortable working hands-on with data and performing ad-hoc analysis

Comfortable working with mobile as a primary digital channel

Intermediate-level working experience in B2C/B2B product marketing, delivery services, and marketplace platforms

Experience developing positioning, segmentation, and creating and testing messaging

Experience in compiling and leveraging first-party data and extracting insights from market intelligence

Preferred

Personality, passion, humility, humor, and adaptability are important to us. We look for well-rounded people who enjoy challenges and work well with others.

Experience with the following marketing technology tools: HubSpot Marketing Hub, Salesforce, WordPress, or similar CMS tool, Digital ad platforms such as LinkedIn Ads, Google Ads, Meta Ads, etc., Sendgrid, or similar email marketing platforms, Survicate, or similar survey platforms, Google Analytics, Hotjar, and similar analytics tools, ClickUp, or similar project management tool, Ahrefs, or similar SEO tool, Canva, Adobe Suite, or similar visual design + content creation tools, Google Workspace Suite (Gmail, Calendar, Chat, Drive, Meet, etc.)

Working knowledge of affiliate marketing models