Calvin Klein · 2 days ago

Manager, Global Integrated Marketing

New York, NY

Full-time

Onsite

Mid, Senior Level

$95K/yr - $125K/yr

5+ years exp

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ApparelBrand Marketing

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Responsibilities

In alignment with strategies set forth by the CMO, support the development of cohesive full-funnel marketing plans seasonally, focusing on how brand creative and messaging comes to life.

Establish positive relationships with key partners throughout the organization (Creative, Social Media, Media, Licensee Marketing, Regional teams) to inform ongoing planning and business/brand alignment.

Be responsible for the global e-commerce calendar, working with Global Social and Marketing teams to align weekly messaging across all key regions and build a unified global eCommerce experience

Partner closely with Marketing Operations and Creative teams to ensure channel planning needs, asset requirements and delivery time timetables are achieved to meet launch timings on eCommerce, CRM and Media

Support the development of seasonal media plans– including global/regional planning and reviews, reporting and share-outs.

Support business and marketing analytics for all initiatives, challenging internal partners to deliver against key KPIs

Build and maintain strong partnerships with key media, platform, intelligence and technology partners to continue to cultivate innovation and excellence for the brand within the industry.

Support the tracking of the seasonal measurement plans and lead share-out with cross-functional teams.

Qualification

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MarketingCross-functional collaborationProject managementEcommercePaid mediaDigital channelsStrategic recommendationsFashionGlobal eventsPowerpointWordExcelGoogle driveKeynoteProblem-solvingHard-workingResourcefulProactive communicationsKeen attention to detailPassionate