82 applicants

Company

Original Job Post

The New York Times · 3 days ago

Director, Growth Marketing

New York, NY

Full-time

Hybrid

Director

$160K/yr - $175K/yr

10+ years exp

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Digital MediaJournalism

H1B Sponsorship

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Responsibilities

Set Strategic Vision: Develop insights-backed strategies to create business growth. Partner with Product, Media, Creative, Analytics to define and achieve results. Influence product roadmaps and sprints. Partner with Strategy to uncover new volume and revenue opportunities to pursue. Participate in brainstorming sessions to identify new big bets.

Demonstrate Marketing Craft Excellence and Execution:Lead teams across the end-to-end execution of acquisition and upsell efforts on marketing and product surfaces. Partner with Media to keep current on trends and best practices across different channels. Write inspiring creative briefs, excel at creative feedback, and use data and insights to assess and optimize performance. Once campaigns are live, know how to pitch and implement interventions and contribute to post-mortems.

Deliver Insights, Tests and Optimizations: Mine performance data and conduct category/consumer analysis to determine the drivers that can improve acquisition strategies and results. Shape research briefs that uncover which value props, features and messages to motivate willingness to pay. Use a mix of data, instincts and previous experience to influence product roadmaps. Partner with Product and Data & Analytics teams to design experiments that improve conversion.

Manage Talent:Manage direct report(s) and support their career development. Help cultivate a team culture where colleagues feel empowered to grow as members of our team.

Demonstrate Excellence and Curiosity: Know our journalism. Become fluent in our mobile and web products. Keep current on cultural, business, and competitor trends and opportunities. Model the values and behaviors of The New York Times. Contribute to our culture of up-skilling and be generous about cross-sharing best practices. Pitch not just ideas but also solutions. Demonstrate an impact-above-all mindset.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarketingProduct managementGo-to-market strategiesCampaign managementProduct development lifecyclePeople managementSenior partners managementLeadershipTeam managementAutonomous operationCollaborationFlexibilityPlanningImplementationMotivationOwnershipResults-drivenOpportunity spottingCultural impact

Required

You have 10+ years of related experience in marketing, product marketing, or product management. Including at least 4 years driving go-to-market strategies that delivered impact.

You have led campaigns that delivered impact across multiple Indicators

You understand the product development lifecycle and how to operate within product-led teams.

You have direct people management experience

You have experience leading teams and managing senior partners.

Preferred

You can operate both autonomously and collaboratively.

You have a capacity to flex across both planning and implementation.

You are motivated to achieve results and take ownership when things do not go to plan

You have an enthusiasm for spotting and implementing new opportunities to lead business and/or cultural impact.

Benefits

Diverse and inclusive workforce

Equal Opportunity Employer

Reasonable accommodations for the application or interview process

Fair Chance laws compliance

Company

The New York Times

The New York Times is powered by the idea that independent, deeply reported journalism fuels a healthy and engaged society.

Founded in 1851

New York, New York, USA

1,001-5,000 employees

https://www.nytco.com/

H1B Sponsorship

The New York Times has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

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