Avinode Group · 2 days ago
Product Marketing Manager
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Responsibilities
Identify and execute activities to increase preference, demand, and sales opportunities for our product offerings.
Develop and improve Product Marketing Function processes & way of working.
Support and enhance usage of our solutions & product adoption.
Support Sales, Customer Success, Account managers, and onboarding teams to successfully communicate & sell our products and solutions.
Develop customer-centric product positioning and messaging that articulates our product value and supports customers in all stages of our customer journey.
Develop our Customer Segments and User personas.
Create compelling launches of new products and features to generate product interest and adoption.
Understand buyer needs and promote our solutions to them.
Manage end-to-end go-to-market plans, working with cross-functional teams to increase impact and outcome.
Analyze market & competitive trends and translate data into product messaging.
Manage KPIs to drive product adoption and customer engagement.
Set and ensure the right metrics and KPIs are in place to effectively evaluate success.
Monitor and analyze the effectiveness of efforts, making data-driven adjustments as needed.
Provide regular reports and insights on metrics and their impact on business goals.
Qualification
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Required
An experienced (5+ years) Product Marketing Manager in Saas the industry.
Mastered the ability to engage and build trust with internal teams and leaders.
Can effectively prioritize tasks and responsibilities across projects.
Knowledgeable on how to drive SaaS product marketing.
Lead cross-functional projects with collaboration from other teams (may include multiple regions)
Understand and execute modern digital marketing strategies & campaigns.
Creative and passionate for developing innovative go-to-market programs
Work in fast-paced environments with the ability to handle multiple responsibilities simultaneously
Bring great content production and copywriting skills.
Drive, inspire, and engage the people around you.
Benefits
Flexible work locations
Synergy events
Training opportunities
Company
Avinode Group
Avinode Group provides technological solutions to aviation difficulties.
Funding
Current Stage
Growth StageTotal Funding
unknown2024-03-12Acquired· by CAMP ($200M)
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