Star Dental Partners ยท 2 days ago
Dental Practice Marketing Manager
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Clinical TrialsDental
Insider Connection @Star Dental Partners
Responsibilities
Develop and execute marketing strategies in support of growth at SDP individual partner practices.
Create and implement strategy for B2C marketing campaigns and initiatives at 20-25 key practices.
Drive new patient growth and patient retention across all locations.
Analyze and interpret location-level performance reporting for all marketing activities.
Analyze incoming leads to practices, identify barriers to conversion, and work to overcome obstacles.
Strategize digital (SEM, SEO, social, email) and content creation as appropriate to support practice marketing efforts.
Collaborate with digital marketing team to drive performance of campaigns, and clinical/operational teams to ensure measurable growth.
Plan and manage social media platforms as needed for select practices.
Assess and manage traditional marketing channels such as direct mail, signage, in-office collateral, etc.
Qualification
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Required
Minimum five (5) years of marketing experience required, preferably in retail, healthcare, or dental multi-site setting.
Bachelors degree in marketing or a related field.
Demonstrated success in multi-site marketing, and meeting or exceeding business established KPIs.
Experience managing SEM, SEO, email, and social marketing campaigns.
Proven utilization of PPC, google ads & analytics, etc. with heavy emphasis on localized marketing tactics.
Benefits
Paid Time Off (PTO) as well as Company Holidays, Bereavement, and Jury Duty
Paid $25k Basic Employee Life & AD&D insurance
Paid Employee Assistance Program (EAP) for all employees and their household
Medical, Dental, and Vision (BCBS)
Voluntary Life, Disability, & AD&D Insurance
Accidental Injury, Critical Illness, and Hospital Indemnity plans with wellness incentives
Pet Insurance
401k (Pre-Tax & Roth employee participation)