Price Benowitz Accident Injury Lawyers, LLP · 2 days ago

Marketing Manager

Washington, DC

Full-time

Onsite

Senior Level

5+ years exp

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Responsibilities

Implement marketing strategies aligned with the law firm's business objectives.

Optimize vendors, campaigns, and processes to advance overall goals.

Collaborate with senior leadership to define marketing goals, messages, and KPIs.

Interpret digital marketing reports and optimize digital channels for customer acquisition and retention.

Manage traditional marketing channels like print, events, and sponsorships to reach target audiences.

Coordinate with teams to implement marketing strategy, set goals, and provide feedback.

Qualification

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Digital MarketingBrand ManagementMarketing StrategyCollaborationProblem-Solving

Required

Prior Law Firm/Legal Services Marketing experience is REQUIRED; please do not apply unless you have this type of experience.

A bachelor’s degree in marketing or a related field; an MBA is a plus.

Minimum of 5 years of in-house law firm/company experience (not outside marketing firm) leading, developing, and executing comprehensive marketing strategies aligned with overall business goals.

Familiarity with digital media, digital channels, experience in digital marketing, including online advertising, social media, and content marketing, is crucial.

Experience in building and maintaining strong brand identities, ensuring consistency across all marketing materials and channels.

Proven ability to collaborate with cross-functional teams, including sales, product development, and compliance, to achieve common objectives.

Candidates should have a proven track record of success, ideally with progressive responsibility in marketing positions.

Must be able and willing to work out of our DC office.