84 applicants
Two Trees Management Co. ยท 2 days ago
Senior Brand Marketing Manager
Brooklyn, NY
Full-time
Onsite
Senior Level
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Insider Connection @Two Trees Management Co.
Responsibilities
Work collaboratively with an in-house creative team to conceptualize and execute marketing omnichannel campaigns.
Develop and implement annual marketing plans by assessing industry trends, and opportunities to drive deeper affinity with our customers across the portfolio.
Collaborate with cross-functional teams to ensure brand consistency and alignment with company goals.
Play a key role in the creative development and production of film and photo shoots, for both new product launches and ongoing portfolio marketing efforts.
Manage and grow our social media presence, working closely with agency partners.
Write compelling copy for various marketing materials, including brochures, ads, website content, and newsletters.
Ensure that all messaging is consistent, on-brand, and resonates with our target audience.
Develop and implement email marketing campaigns to nurture leads, promote properties, and drive engagement.
Segment email lists, analyze performance metrics, and optimize campaigns for maximum impact.
Oversee the maintenance and optimization of portfolio websites to ensure a user-friendly experience and strong SEO performance.
Update property listings, create landing pages, and monitor analytics to inform website strategy.
Qualification
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Required
Proven experience in brand strategy, preferably in the real estate industry or a related field.
Strong creative thinking and strategic planning skills.
Excellent written and verbal communication abilities.
Proficiency in social media platforms, email marketing tools, and website content management systems.
Ability to multitask, prioritize projects, and meet deadlines in a fast-paced environment.
Experience working with property management/marketing platforms, e.g. VTS, Funnel.
Experience working with email marketing platforms, e.g. Hubspot, MailChimp.
Company
Two Trees Management Co.
Two Trees Management Company is a family-owned, Brooklyn-based real estate development firm best known for its singular role in transforming DUMBO from a neglected, industrial waterfront into a vibrant, mixed-use community, as well as the on-going creation of the Domino campus on the Williamsburg waterfront.
Founded in 1968
501-1,000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase
