Ring Concierge · 2 days ago

Senior Manager, Integrated Marketing

New York, NY

Full-time

Onsite

Senior Level

$115K/yr - $130K/yr

6+ years exp

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E-CommerceJewelry

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Responsibilities

Collaborate with creative, channel, and product teams to develop comprehensive marketing strategies aligned with RC's vision and values.

Develop and execute seasonal marketing calendars and campaigns ensuring alignment with key stakeholders and maximizing marketing reach and impact

Be a brand steward ensuring consistency and continuity across all consumer touchpoints to increase engagement, loyalty, and brand love

Lead the cross functional collaboration and execution of all integrated marketing campaigns that include promotions, product launches, weekly resurfaces and seasonal brand initiatives to drive sales and sell thru goals

Lead all retail marketing activities to drive brand presence in specific markets, ensuring consistency in messaging. Responsible for the curation and execution of events, localized advertising and traffic driving initiatives

Partner with creative to update seasonal assets and monthly/weekly messaging across all platforms and channels to ensure constant evolution and improvement of customer engagement and brand voice

Coordinate with the retention and loyalty teams to support the development of the monthly email & sms calendar and loyalty programs/retention strategies

Responsible for weekly, monthly and quarterly channel reporting; analyzing 360 marketing campaigns and results to determine success and inform future decisions

Develop relationships with external parties and agencies to foster new opportunities and partnerships to grow brand awareness and support 360 marketing initiatives

Qualification

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MarketingD2C Luxury BrandEcommerceFashion IndustryJewelry IndustryBeauty IndustryRetail IndustryStrategic PlanningContent PlanningBrand CommunicationsSocial Media MarketingBrand Experience

Required

Bachelor's degree in marketing, business, or a related field

6+ years brand or marketing experience across multiple disciplines including strategic planning, content planning, brand communications and social/earned media marketing ideally for a D2C luxury brand or ecommerce business

Fashion, jewelry, beauty and/or retail industry experience