TeePublic · 2 days ago

Associate Marketing Manager, Paid Search

California, United States

Full-time

Onsite

Mid Level

$65K/yr - $80K/yr

2+ years exp

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E-CommerceFashion

Hiring Manager

Kelly Reyes

Insider Connection @TeePublic

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Plan, analyze, and optimize digital marketing campaigns as they relate to the profitable acquisition of customers

Act as the main point of contact and manage the relationship with platform partners

Summarize and report on digital marketing performance using our suite of analytical tools and methods.

Collaborate with our Data Engineer, Data Analyst, Product Management teams and other cross functional teams to develop, test, and optimize our global strategy across the different platforms. Help shape product strategy and execution.

Leverage your analytical abilities to look beyond the numbers in our paid marketing channels and understand how our members interact with our website to grow the business

Actively manage Search, Shopping, and Youtube campaigns

Demonstrate thought leadership and professional communication skills by developing and delivering business facing materials, such as presentations and performance reports

Utilize business acumen to work closely with other teams to identify and fully understand business needs, campaign performance objectives, and growth opportunities

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid marketingChannel managementGoogle AdsMicrosoft AdsDirect-to-ConsumerEcommerceGoogle AdWordsGoogle AnalyticsSpreadsheet skillsData manipulationPerformance reportsData analysisMarketing ethicsPrivacy lawsCommunicationCollaborationProblem-solvingAttention to detailGoogle ShoppingProduct FeedsSearch Ads 360Google Merchant CenterYouTube StudioGoogle Ads Certified

Required

2-4 years of paid marketing and channel management experience across Google Ads and Microsoft Ads, with agency or start-up experience preferred

Experience in paid media that drives Direct-to-Consumer and retailer ecommerce outcomes preferred

Deep, hands-on experience using some or all of the following: Google AdWords, Google Analytics

Advanced spreadsheet skills including functions, pivot tables and lookup tables

Strong experience with pulling and manipulating data to prepare regular performance reports, synthesize results and make recommendations

Excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment

Strong judgment and attention to detail with an understanding of marketing & advertising ethics, including but not limited to privacy laws and working in a cookie-less world