Be an early applicantLess than 25 applicantsPosted by Agency
Jobs via eFinancialCareers ยท 2 days ago
Director, Marketing Strategy
New York, NY
Full-time
Onsite
Director
$99K/yr - $166K/yr
8+ years exp
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Responsibilities
Develop annual integrated marketing strategy and plan across paid, earned, shared and owned channels that aligns with LOB strategy and goals.
Lead paid media strategy including trade advertising, sponsorships, digital and social. Work directly with trade publications to identify and assess media opportunities and secure placements. Manage paid advertising plan and associated spend.
Partner with Marketing COEs to prioritize and sequence work, ensuring efficient and effective allocation of resources and budget.
Oversee development of marketing briefs including creative and campaign briefs.
Develop and manage creation and distribution of content across channels according to marketing plans and content calendar.
Create and execute marketing campaigns across channels, including digital, social, paid advertising, trade media and events.
Partner with Growth Marketing and Product Marketing in support of Account-based Marketing efforts, product launches or campaigns.
Establish and track key performance indicators (KPIs) to evaluate success of marketing initiatives and campaigns.
Partner with internal research teams and external partners to conduct research to uncover insights and better understand customer needs for B2B and Consumer audiences.
Develop and maintain buyer personas and journeys for B2B and Consumer audiences to inform marketing strategies, plans, messaging and positioning.
Lead marketing message testing to understand message resonance, clarity, comprehension and effectiveness with target audiences.
Lead marketing research in support of B2B and consumer marketing efforts including but not limited to: research to support proposals, sales materials, campaigns, content development and thought leadership.
Develop a consistent brand narrative and storytelling framework for Connected Living. Provide tools, guidance and training to assist other marketers and business leaders with storytelling and articulating of our value proposition.
Partner with Growth Marketing to provide templates and tools that can be adapted for key accounts, coordinating execution of campaigns and proposals.
Manages and maintains LOB positioning and messaging frameworks. Leads efforts around naming, branding, trademarks, etc.
Qualification
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Required
Bachelor's degree in Marketing, Advertising, Business Administration or other related field
8 to 10+ years relevant experience in marketing with strong focus in digital marketing, consumer marketing, B2B marketing, marketing research and analytics
5+ years with direct management experience leading a team of marketers
Direct experience with developing, executing and measuring successful B2C and B2B marketing strategies, plans and campaigns
Direct experience with managing digital and traditional marketing efforts and channels from concept through to production
Experience with all types of B2B media channels including trade and association media, tradeshows and sponsorships
Excellent people skills; ability to build relationships, navigate cross-functional teams and internal/external resources
Comfortable working in matrixed environments
Desire to work in a fast-paced environment with complex and changing market dynamics
Preferred
Marketing or Advertising agency experience or in-house agency within a large Fortune 500 company strongly preferred
5+ years direct management experience leading a team of 5+ marketers
Direct experience managing paid media plans and advertising campaigns
Direct experience marketing for a financial services or insurtech company
Deep understanding of martech and analytics tools including Salesforce Marketing Cloud, sales enablement tools, Google Analytics, PowerBI
Excellent communication skills (both written and verbal)
Self-starter with a strong sense of urgency and accountability
Company
Jobs via eFinancialCareers
The space to inspire and grow exceptional careers in financial services and tech.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase
