Aptara · 2 days ago

Marketing Communications Manager

Oakland, CA

Contract

Hybrid

Mid, Senior Level

5+ years exp

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Responsibilities

Responsible for the creative development, implementation and ongoing support customer marketing initiatives.

Work closely with Regulatory Affairs, Law, Marketing and other internal stakeholders, to develop an end-to-end communications strategy to help achieve the program goals.

Write and execute creative briefs in partnership with external vendors to manage, design, and execute multi-channel communications including web/digital, direct mail, and owned assets.

Provide Marketing Strategy and work with customer research groups to evaluate effectiveness of communications, customer awareness (recall), and understand brand favorability.

Provide communications consulting, strategy development, and implementation services to assigned internal clients.

Qualification

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Marketing StrategyProject ManagementConsumer ResearchRegulatory ComplianceProblem-SolvingCommunicationCollaborationTime Management

Required

Must have 5 years of experience in a creative marketing role in a corporate environment and/or creative/advertising agency executing multi-channel marketing communications campaigns.

Must have Bachelor degree in Marketing or Communications

Must have experience working in a regulated environment

Must have Experience using qualitative and quantitative consumer research to drive communications strategies.

Must have excellent project management skills; ability to manage multiple projects of moderate to complex scope.

Must have excellent communications skills; demonstrated ability to effectively communicate and collaborate with business leaders/internal clients, agencies and tailor messages appropriate to target audience.

Must have experience providing marketing strategy with ability to measure the effectiveness of the strategy

Must have experience managing simultaneous projects, managing timeline and budgets