161 applicants

Company

Original Job Post

Informa Markets · 2 days ago

Brand Manager

New York, NY

Full-time

Hybrid

Mid, Senior Level

$68K/yr - $78K/yr

5+ years exp

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Business DevelopmentEvent Management

Insider Connection @Informa Markets

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Responsibilities

Possess / Acquire deep understanding of the industry, customer base, and target segments; Monitor market trends and competitor activity; provide updates and insights to stakeholders.

Align marketing teams around brand strategic positioning; Collaborate with cross-functional teams to support strategic and tactical plans.

Manage delivery of annual/seasonal campaigns and brand messaging; Create briefs and align creative teams for content campaigns and product launches.

Ensure brand visual identity and voice consistency across communication formats and channels.

Execute advertising activities and media plans; Analyze performance and ROI; Align with key campaign timelines.

Develop customer personas; Ideate and execute in-person marketing experiences and events.

Collaborate with internal and external teams on experiential marketing moments; Manage budget and external partners.

Prioritize work across projects based on short- and long-term needs; Support additional initiatives as needed.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Fashion marketingBrand managementPublishingMarketing formatsProject managementMatrixed organizationsInfluencing internal stakeholdersExternal collaborationTaking on projectsBalancing human factorsProfessional expectationsEloquent writingProblem-solvingOut-of-the-box thinkingCreativePositive attitudeHigh-energy sense of urgencyTeamwork manage changeThriving in fast-paced environmentWorking through ambiguityPrioritizationCollaborationEntrepreneurial spiritCulturally sensitiveBuilding strong relationshipsWell-developed presentation skills

Required

Bachelor’s degree in Marketing, Brand Management, Communications, or related field

5+ years proven experience in fashion marketing, brand management, and/or publishing ideal

Interest in fashion and retail industries, fashion experience and understanding of industry a plus

Exceptional written communication skills, with a demonstrated ability to apply those skills and knowledge across multiple marketing formats

Creative, positive, high-energy attitude and a strong sense of urgency and teamwork

Strong project management, multi-tasking, and prioritization skills at a high-performance level on a tight schedule

The ability to manage change, thrive in a fast-paced environment, work through ambiguity, and prioritize projects based on business needs

Proven success working in matrixed organizations and influencing internal stakeholders, services and platforms. Comfortable collaborating internally and externally

An entrepreneurial spirit and desire to take on projects and run with them

culturally sensitive, and able to balance human factors with professional expectations

eloquent in the writtenand able to build strong business relationships. Well-developed presentation skills

Problem-solving – You balance stakeholder needs, identify roadblocks, determine fixes, and work in a team to achieve business objectives

Out-of-the-box thinking -- You are willing to challenge norms and come up with fresh ideas and approaches to reaching audiences and engaging our customers