Tyson Foods · 2 days ago

Shopper Marketing Manager

Springdale, AR

Full-time

Onsite

Mid, Senior Level

5+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

Food and BeverageFood Processing

Insider Connection @Tyson Foods

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Develop and execute strategic and tactical annual plans for assigned retailers.

Conduct annual planning workshops with Tyson sales teams for assigned retailers.

Improve marketing Return on Investment vs. prior periods.

Manage and maintain annual budgets.

Secure alignment and approval of plans among Tyson Sales teams, Tyson Brand teams, and retailer Marketing and Merchandising teams.

Engage Tyson’s Shopper Insights team to provide insights-based rationale for plans.

Conduct Strategic Business Analyses and identify Key Business Drivers.

Develop and execute launch plans for Tyson innovation brands.

Manage agency relationships.

Manage personal Travel and Expense budget.

Supervise one direct report.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarketingSalesMarket ResearchAgency ExperienceShopper MarketingProject ManagementStrategic PlanningData AnalysisMicrosoft OfficeExcelSyndicated DataIRIMintelRetail LinkSupervisory ExperienceBrand ManagementCustomer VisionAgency ManagementCreative ConceptTeam ManagementBusiness GrowthTravel ManagementProblem-SolvingLeadershipCommunicationPublic SpeakingCross-Functional Collaboration

Required

Education: BS in marketing or another business-related field preferred.

Experience: 5+ years' experience in marketing, sales, market research and/or agency in Food or other Consumer Packaged Goods industry. Successful candidate will have past experience working with Walmart, advertising agencies and experience in marketing brands in a retail environment. Past Shopper Marketing experience preferred.

Computer Skills: Thorough understanding of Microsoft Office applications with a strong emphasis focused on building Excel spreadsheets as analysis tools. Proficient systems knowledge and experience with syndicated data (IRI / Mintel /Retail Link preferred).

Communication Skills: Excellent verbal and written communication skills. Public speaking skills for presentations to senior management, peers, and customers required.

Special Skills: Strong project management, trouble-shooting and problem-solving skills; strategic skill sets based on a combination of fact-based shopper data and qualitative data to create customer visions for sustained business growth; leadership by influence, not by role authority; ability to comfortably sell ideas to others who ultimately will make the business decisions (Buyer, Sales Leader, Brand Manager, Sales Planning Team); work cross-functionally with a multitude of Brand Teams and Business Units, who each have different processes and management styles; ability to lead agency based on project management from creative concept to execution; write agency assignment briefs, creative briefs, and be an advocate for those customers in your assigned region(s).

Supervisory: Will grow and manage one direct report.

Travel: 5-8 domestic trips annually.