myGwork - LGBTQ+ Business Community · 2 days ago

Coordinator, Marketing Strategy

New York, United States

Full-time

Onsite

Entry Level

$42K/yr - $78K/yr

1+ years exp

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Responsibilities

Support the execution of a strategic framework for Max Originals campaigns, informed by data, audience & research insights and fueled by leading digital & social trends with best-in-class execution.

Contribute to, build upon and help facilitate big ideas that breakthrough in a cluttered, competitive consumer landscape. Take bold swings with ideas grounded in strategy and insights.

Facilitate the execution of all brand partnerships, promotions and paid media programs to drive viewership and broaden the reach of the marketing campaign.

Facilitate the development of campaign decks to communicate marketing strategies, plans and integrated programs for Talent/EP's.

Support agency onboarding and day-to-day communication to manage detailed campaign workbacks, to ensure key campaign milestones are met.

Ability to juggle multiple projects with strong project management, communication and organization to meet key campaign milestones.

Deftly communicate campaign updates and keep strategy documents & materials updated to share with internal cross-functional teams including creative, PR, media, editorial, research, analytics, campaign management, growth marketing, legal, international and distribution/partner marketing.

Assist with invoicing/budget tracking across campaigns and other team initiatives

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content creationKnowledge retentionFeedback applicationIssue escalationTeam impact awarenessBasic creative knowledgeEmpathyDiversityInclusionCommunicationCollaborationFlexibilityResilienceOrganizational skillsAttention to detailProactivityIntegrityDiscretion

Required

Bachelor's Degree highly preferred, or 1-3 years of work experience, preferentially within the entertainment industry

Develops a positive culture that instills empathy and fosters diversity, equity, and inclusion

A sincere love for streaming entertainment, television, movies and storytelling, and keeps a pulse on the latest entertainment headlines and culture

Demonstrates an ability to provide successful/excellent executional support, with the ability to meet a high-bar of quality content creation

Strong knowledge retention and the ability to apply feedback, while also displaying incremental growth and the desire to improve

Strong communication (written, verbal) and collaboration skills with colleagues and clients, taking the time to communicate effectively even when under pressure

Time management and issue escalation with an understanding of how the individual's work impacts the entire team

Demonstrates flexibility & resilience in the face of change and uncertainty, with strong organizational skills, attention to detail and ability to switch between multiple projects with ease

Ability to work proactively, and effectively prioritize workload independently

High level of integrity and discretion, with the ability to work with sensitive information

Basic understanding/knowledge of creative and production process as they relate to marketing

Occasional overtime and weekend hours