myGwork - LGBTQ+ Business Community · 2 days ago

Digital Product Manager

Maple Grove, MI

Full-time

Onsite

Senior Level

7+ years exp

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Responsibilities

Own and drive the outcome-based strategy for Boston Scientific’s EDUCARE experience in partnership with BU and Regional partners, colleagues from UX, Marketing, Customer Experience, Medical Education, and the EDUCARE product owner.

Translate medical education business requirements into an initiative-level product roadmap outlining product vision, goals, and objectives for the EDUCARE Product Owner to create a feature-level product roadmap and delivery prioritization.

Drive integration of EDUCARE as a component of medical education, digital marketing, and omnichannel programs.

Collaborate with the global analytics team to drive improvements, ROI, and a measurement framework.

Lead the EDUCARE Steering Committee (SteerCo), bringing in SMEs across the team to share roadmaps, testing, and success stories.

Identify market research opportunities to gather customer feedback and insights.

Collaborate with our UX/UI team to constantly improve user experience and design.

Develop a strong SEO strategy with the SEO/Content SME to optimize website content for search and improve organic traffic and leads performance.

Contribute to marketplace competitor analysis and identify opportunities in the industry regarding education strategy, keeping an eye on digital trends and developments.

Identify, evaluate, prioritize, coordinate, and deliver scalable enhancement projects that contribute to enhanced user experiences in collaboration with the technical team.

Ensure digital properties are functioning and providing customers with an exceptional experience.

Qualification

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LMS ManagementWebsite ManagementDigital MarketingInteractive Platform StrategyMedical EducationMedical Device Industry KnowledgeTracking ToolsROI MeasurementData AnalysisOnline Initiatives EvaluationAnalytical SkillsProblem Solving Communication