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Company

Original Job Post

Kedrion Biopharma · 2 days ago

Associate Marketing Manager

Fort Lee, NJ

Full-time

Onsite

Entry, Mid Level

1+ years exp

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Responsibilities

Support the Marketing Director on annual Brand development and execution of brand plans and programs.

Support idea generation and contribute to identifying innovative, high-value solutions for the product.

Help develop programs and tools for optimal sales force effectiveness.

Analyze brand performance, compile insights, and synthesize data into clear and compelling storylines with actionable recommendations.

Conduct product/brand training and support the onboarding of sales new hires.

Communicate with and help manage the advertising agency vendor while ensuring deliverables are met.

Work within cross-functional team to develop and deploy the product offering.

Analyze customer and market research materials, assess the impact of marketing programs, and develop innovative campaigns.

Manage logistics, marketing collateral, demonstrations, discounts, advertising, and Facebook schedule.

Conduct category and brand marketing mix analysis on product positioning, distribution and pricing strategy/execution, promotion effectiveness, and competitive activity.

Track traditional & digital media strategies/trends, demand territories and occasions, brand perceptions, competitor activities, brand and campaign performance, P&L.

Support financial accountability, forecast process and ROI analysis through management of vendor purchase orders and marketing budget tracking.

Contribute to quarterly brand updates and business reviews.

Establish metrics and KPIs to meet company targets.

Ensure that marketing processes, programs, and internal reports are developed, implemented, and effectively administered.

Perform ad-hoc duties as assigned inclusive of project management, market research, and support to business development initiatives.

Qualification

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Brand marketingPharmaceutical marketingAgency managementProject managementOperational planningImplementation assuranceProblem-solvingHard-workingSelf-starter deal with ambiguity analytical abilitiesHigh ethical standardsPersonal integrity build trust organizational skills presentation skills communication skillsCreativityInnovationOut-of-box thinking

Required

Bachelor’s Degree in Business, Marketing, Science, Economics, Finance or related discipline

1-3 years brand or pharmaceutical marketing required. the scope of this role is one of the larger ABM remits and may be considered a ‘feeder’ into an eventual Marketing Manager promotion

Agency management experience required

Strong project management skills with demonstrated experience in working collaboratively across an organization, gaining credibility amongst peers, managers and agency and cross-functional partners

Self-starter who thrives in a fast-paced environment

Ability to deal with ambiguity and provide independent thinking supported by fact-based rationale

Strong analytical abilities; experienced in identifying opportunities through analysis and bringing those opportunities to fruition

Proven ability to deliver brand/marketing programs that align with overall Brand strategy

High ethical standards, personal integrity and ability to build trust with teams

Excellent organizational, presentation and communication skills

Apply creativity, innovation & out-of-box thinking to solve complex business / marketplace issues

Ability to effectively translate overall strategies into actionable operational plans and assure implementation

Willingness/ability to travel domestically including some weekend travel for advocacy events or conferences as appropriate. International travel may be required