Kedrion Biopharma · 2 days ago
Sr. Marketing Manager
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Health Care
Insider Connection @Kedrion Biopharma
Responsibilities
Supports the Profit & Loss (P&L) and direction of the brand(s) represented
Forecasts and monitors gross and net sales, conducts channel and payer assessment
Utilizes analytical data for decision making and action planning
Implements ROI measurement plan, supports contracting and pricing strategy
Engages sales leadership in planning and key initiatives
Develops programs, tools, and tactics for sales force effectiveness
Owns the development and execution of brand strategy, positioning, differentiation, and life-cycle management
Manages marketing mix, annual brand budget, and competitive environment analysis
Conducts market, competitive, and customer research
Designs and executes advertising/promotion, channel strategies, and measures effectiveness
Ensures marketing plans are aligned across key stakeholders
Proposes and manages medical conference participation, trade events, and creative/advertising agencies
Establishes communication strategies, creative campaigns, and promotional collateral
Adheres to company policies, procedures, and business ethics codes
Qualification
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Required
Bachelor’s Degree in Business, Marketing, Science, Economics, Finance or related discipline
MBA or other advanced degree is required.
10 years+ pharmaceutical or biotechnology marketing and sales experience, including 3 years in-line brand leadership as preference with proven experience in strategic planning and team leadership
Effective profit and loss (P&L) management and forecasting experience
Strong financial acumen, analytic and modeling skills & critical thinking ability to interpret data and provide recommendations
Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
In-depth knowledge of US pharmaceutical market which includes experience working with regulatory affairs, medical affairs, finance, and PRC teams
Knowhow and existing experience overseeing and leading brands
Ability to succeed in an entrepreneurial / high rate of change organization.
High energy, with a proven ability to achieve strong cross functional accountability and results.
Proven track record of meeting and exceeding business goals and overcoming key obstacles with a commitment to quality and detail
Ability to perform and understand detailed market research information
High ethical standards, personal integrity and ability to build trust with teams, colleagues, and partners
Ability to constructively challenge and influence the decision-making process
Excellent organizational, presentation, and communication skills
Apply creativity, innovation & out-of-box thinking to solve complex business / marketplace issues
Ability to effectively translate overall strategies into actionable operational plans and assure optimal implementation leveraging leadership skills
Willingness/ability to travel domestically including some weekend travel for advocacy events or conferences as appropriate. International travel may be required.
Preferred
Knowledge and working experience in the plasma derivatives marketplace is preferable
Specialty pharma / rare disease commercial experience with prior sales management or brand role is preferable
Benefits
Medical, vision and dental insurance
Life and AD&D insurance
Paid holidays
PTO accrual
Company
Kedrion Biopharma
Kedrion Biopharma is a manufacturer of blood and plasma derived products.
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Permira
2022-09-01Private Equity· Undisclosed
2002-01-01Private Equity· Undisclosed
Leadership Team
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