Workyard · 2 days ago

Senior Product Marketing Manager

California, United States

Full-time

Onsite

Senior Level

5+ years exp

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B2BConstruction

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Responsibilities

Assess and maintain the product market fit, identify pain points, and articulate the ideal customer profile and buyer personas

Deeply understand the construction market, our product and product plans to identify and create opportunities for growth collaborating across the organization

Develop and execute company product positioning in the market – high level value propositions to feature-level product differentiation

Maintain a firm grasp of the competitive landscape and identify areas of competitive differentiation

Equip sales teams to close deals, support product launches, and deploy through all market-facing communication touch points (website, sales messages, content, etc.)

Develop thought leadership pieces (surveys, decks, white papers, etc.) that position Workyard as a knowledgeable and trusted authority in the construction industry

Craft a content strategy that addresses each part of the buyer’s journey, online and offline, from awareness to decision

Collaborate across marketing to develop and execute programs to impact sales to new and existing customers, including content creation for product launches, demand generation programs, website content, product videos, webinars, case studies, blog posts, and more

Qualification

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MarketingB2BSaaS ProductsData AnalysisInsights UtilizationContent GenerationProblem SolvingStrategic ThinkingTeam PlayerAnalyticalStorytellingLeadershipCommunicationEntrepreneurial

Required

5+ years of marketing B2B SaaS products

Proven track record of leading initiatives, setting strategic and operational metrics, hitting goals, and succeeding in a team environment

Outstanding analytical mindset that develops strategies and provides direction based on data and insights

Compelling storyteller with strategic orientation

Thought leader and problem solver: You can translate high-level goals into actionable plans and can drive an agenda that remains focused on achieving clear goals.

Excellent messaging and content generation core competency

Entrepreneurial roll-up-the-sleeves self-starter to take the lead in shaping direction forward based on insights

Undergraduate degree; MBA a plus