Vita Coco · 2 days ago

Consumer Marketing Specialist

NYC Metro Area

Full-time

Hybrid

Entry Level

$50K/yr - $60K/yr

3+ years exp

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Food and BeverageFood Processing

Culture & Values

Insider Connection @Vita Coco

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Responsibilities

Support the execution of all consumer marketing programs, encompassing a Celebrity Talent program, 360 cocktail occasion-based programming, partnerships with external brands, and other key brand initiatives and events

Collaborate on internal and external consumer communications, helping shape strategy and press materials in partnership with external PR agencies

Assist with managing Vita Coco’s & Co-Founder’s LinkedIn presence, including content calendar and posting schedules

Spearhead project management of Consumer Marketing programming, integrating cross-functional teams to drive success

Track the success of all Consumer Marketing programming through programmatic recaps and Brand Health Tracking metrics, sharing success internally with cross functional teams

Conduct Cultural/Competitor/Category monitoring to inform marketing activities

Manage new vendor set up within internal accounting system and oversee invoicing process

Assist in the creation, review, and execution of contracts, liaising with internal Legal and Accounting teams as required

Coordinate product shipments on behalf of Consumer Marketing team

Develop creative and written assets for internal and external use (e.g., sizzle reels, branded PowerPoint templates, boilerplates, onboarding presentations, and more)

Support Company’s Leadership Team in assembling gift bags, coordinating VIP product drop offs, and preparing presentations

Qualification

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MarketingAgency ExperienceBrand MarketingCPG KnowledgeMicrosoft OfficePR SoftwareSocial ListeningBrand Health TrackingVerbalWritten CommunicationPrioritization