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Company

Original Job Post

Publicis Media · 2 days ago

Manager, Audience Strategy

New York, NY

Full-time

Hybrid

Entry Level

$82K/yr - $110K/yr

3+ years exp

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Responsibilities

Manage day-to-day operations in platforms like a DMP, CDP, and/or DSP

Define audiences to be targeted, share data with partners, and track performance reports

Mine category and brand data to uncover insights for driving business results

Integrate with client research, insights, and analytics teams to make data a cornerstone for planning

Demonstrate agency knowledge of data strategies and communicate complex concepts to non-technical audience

Create client-ready presentations and support writing of data and audience deliverables

Qualification

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Digital MediaAd TechnologyAd OperationsProject ManagementMedia PlanningConsumer InsightResearch MethodologiesProblem-SolvingCommunicationInterpersonalAdaptability

Required

B.A. or B.S., preferably in Marketing, Advertising, or Data Science

3+ years of experience preferred in digital media, ad technology, ad operations, or analytics

Self-starter who is quick to learn and eager to contribute

Excellent interpersonal, verbal, written communication, and presentation skills

Experience managing multiple, competing priorities, duties and/or projects

Knowledge in digital media planning, across all channels, with the deep understanding of latest and emerging buying models (retail or commerce experience a plus)

Experience with multiple methodological approaches for consumer brand insight (social listening, syndicated tools, primary research)

Benefits

Medical coverage

Dental

Vision

Disability

401k

Paid time off

Company

Publicis Media

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX and integrated platform-based technologies including CJ, CitrusAd, Epsilon and Profitero.

Founded in 1926

London, England

10,001+ employees