Boston Ballet · 2 days ago

School Marketing Specialist

Boston, MA

Full-time

Onsite

Mid Level

2+ years exp

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Insider Connection @Boston Ballet

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Responsibilities

Drafts content required for all marketing efforts including effective copywriting and engaging creative tailored to each platform to support campaign objectives and customer engagement

Manages image approval process and the organization of photo library, digital asset management (DAM), and SmugMug

Serves as an in-house videographer and photographer

Postproduction photo and video editing for videos

Works in consultation with BB Senior Social Media Coordinator, School Marketing Manager, School Directors and digital partners and aligned with BB best practices

Provides timely responses to Facebook and Instagram messages and comments

Drafts and deploys all e-communications working in consultation with BB Email Coordinator and aligned with BB best practices

Recommends opportunities for improvement

Produces email campaign performance report and share insights

Pulls segmented customer lists for targeted communications from Tessitura and Mindbody databases

Facilitates grassroots acquisition activities including (but not limited to) mailings, blogger outreach, local school partnerships, and store collaborations

Supports and attends key BBS initiatives such as Open Houses, Spring Showcase, Next Generation; other job-related assignments as required.

Qualification

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Social Media PlatformsVisual EyePhotoshopPhotographyVideo CaptureDisability AwarenessArts EducationComputer SkillsMicrosoft OfficeEmail Delivery SystemsTessituraCMSDigital MediaProblem-SolvingAttention to DetailWork EthicFlexibilityPositive AttitudeCommunication SkillsCreativityAdaptabilityEmpathy

Required

Bachelor's degree in marketing, communications, journalism, arts management, education or related field, plus two to three years of professional work experience.

Ability to manage multiple priorities with excellent attention to detail and work well in a fast-paced environment.

In-depth knowledge and understanding of social media platforms (Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, TikTok, etc.)

Excellent written and verbal communication skills; creative and conversational writer who is also a diligent proofreader

A strong visual eye; knowledge of Photoshop and some photography/video capture skills a plus

Familiarity with communicating and interacting with people with disabilities

Flexibility, positive attitude, and good work ethic

Enthusiastic about arts/dance education and sensitivity and caring attitude toward children

Ability to travel to other studio locations as needed

Excellent computer/technology skills - Microsoft Office, Wordfly or large-scale email delivery system, Tessitura, and CMSs a plus; and strong understanding of digital media and IT

Weekends and evenings as needed (monitoring and some in-person events)