196 applicants

Company

Original Job Post

AbbVie · 2 days ago

Manager, Omnichannel Strategy

Mettawa, IL

Full-time

Onsite

Senior Level

6+ years exp

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BiotechnologyHealth Care

H1B Sponsorship

Comp. & Benefits

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Responsibilities

Lead omnichannel and customer experience design and CRM/Digital expertise integrated with the Brand team.

Drive design and implementation of ideal connected customer experiences for consumers and HCPs aligned to brand journey phases, customer insights, and strategic messaging strategy with a cross-functional team that delivers measurable business impact (Omnichannel Blueprints).

Orchestrate and program manage the overall engagement of the various Digital Lab operation teams executing toward the Omnichannel Blueprint.

Spearhead ongoing optimization of connected customer experience for brands.

Collaborate with Brand team to recommend and build feasible campaign and program test & learn plans to inform optimization recommendations.

Provide CRM/Digital execution and response channel/tactic expertise across all channels (e.g., Email, Web, Mobile Apps, Social, etc.).

Guide creative agencies to ensure the development of relevant, 1:1 creative and messaging, aligned with CRM/Digital marketing best practices.

Understand and execute data capture and data privacy (opt management) consistently across all channels.

Develop detailed digital campaign business requirements for patient support services and CRM lead generation, acquisition, and retention. (e.g., CRM database management).

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingStrategic PlanningCRM ProgramsMultichannel MarketingOmnichannel MarketingSEOSEMSocial MediaProject ManagementProgram ManagementAgile MethodologyData AnalysisStakeholder ManagementContinuous ImprovementProblem-SolvingHard WorkingLeadershipTeamworkCommunicationAdaptabilityInquisitiveSprint-based teamsAgile

Required

6+ years of relevant digital marketing leadership experience developing strategic approaches to drive growth, improve customer experience, and/or increase operational efficiency

BS/BA required in marketing, analytical or relevant degree; MBA a plus

Demonstrated experience with start-to-finish planning/executing multichannel and omnichannel digital marketing/CRM programs, including: websites, email, emerging media tactics, mobile (apps/sites/media/SMS), SEO/SEM, social media/social listening

Exceptional functional knowledge and expertise on digital marketing platforms

Must have experience with personalization, 1:1 approaches/data capture techniques (i.e., email, addressable media, dynamic web), application of legal/privacy terms & conditions

Success leading and motivating matrixed cross-functional teams to accomplish a common goal on aggressive timelines; experience leading or working within Agile, sprint-based teams a plus

Excellent leadership in fast-paced team-oriented environment

Strong project and program management abilities and critical work tool experience

Proven ability to successfully balance near-term results, with long-term goals in mind

Experience working side-by-side with data, analytics, and technology experts; demonstrated ability to translate business needs into data and technology-based solutions

Able to prioritize competing priorities to ensure deadlines are met and operate with a sense of ambiguity

Strong communication skills and ability to manage & integrate input from multiple stakeholders

Inquisitive nature with a strong test & learn attitude with a passion for continuous improvement

Proven experience presenting to and influencing senior executives across the enterprise

Preferred

MBA

Experience leading or working within Agile, sprint-based teams

Benefits

Paid time off (vacation, holidays, sick)

Medical/dental/vision insurance

401(k)

Short-term incentive programs

Long-term incentive programs

Company

AbbVie

Glassdoor

3.9

AbbVie is a pharmaceutical company that discovers, develops, and markets medicines.

Founded in 2013

North Chicago, Illinois, USA

10,001+ employees

http://www.abbvie.com

H1B Sponsorship

AbbVie has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (155)

2022 (299)

2021 (194)

2020 (197)