91 applicants
Zoetis · 2 days ago
Marketing Engagement Manager
Dublin, CA
Full-time
Hybrid
Senior Level
5+ years exp
Wonder how qualified you are to the job?
Maximize your interview chancesAgricultureBiotechnology
Insider Connection @Zoetis
Responsibilities
Lead the delivery of prioritized Vet Engagement marketing campaigns for key brands/categories across International in close collaboration with key markets (Sprint Teams) selectively support markets to activate, deploy, monitor and optimize, in a timely and seamless manner
Develop, maintain and optimize category-agnostic customer segments based on behavioural attributes as foundation for a more targeted customer engagement. (WHO)
Develop touchpoint customer journeys and identify the optimal engagement strategy for relevant customer segments, based on data and insights. (HOW)
Guide and partner with the internal content team for the development of content and formats delivering the core messages consistently (WHAT) to achieve the desired A to B shifts as per brand/category strategy for the targeted segments (WHY)
Develop and lead standards, methodologies and best practice across Channel Engagement, including adherence with internal, regulatory and compliance requirements.
Partner with Category Leads, and advocate for an omnichannel approach, identifying and implementing best practice, and actively promoting digital channels to amplify the field force, to commercial leaders in International.
Accountable for delivering increased customer engagement.
Act as a trusted advisor to in-market colleagues, working closely with comm op’s, marketing, and digital teams to support localization of international engagement campaigns in select markets that drive commercial impact, based on data and customer insights.
Partner with Change Management Lead and in-market L&D to drive end to end consistency in the implementation & deployment of engagement campaigns across sales and marketing channels in markets and in alignment with the Category/Brand strategy.
Perform regular omnichannel readiness assessments and in collaboration with Change Management Lead, guide L&D and Digital Platforms team to ensure the right capabilities are in place .for successful campaign deployment.
Develop operational rhythm with lead markets (Sprint Teams), incorporating planning, campaign performance reviews and ongoing optimization and testing to improve performance
Work with agency partners across strategy, creative and channel, driving cross-agency collaboration to deliver continuous performance improvements
Together with lead markets, continuously optimize channel strategy in and above market by partnering with Customer Insights & Analytics manager to analyse segment-specific customer behaviors, preferences, and channel usage to inform campaign channel strategies.
Working closely with the Insights & Analytics team, proactively share campaign performance vs KPIs with local markets, and use data to proactively identify new opportunities to improve or expand campaigns
Stay informed about industry trends, emerging technologies, and best practices in channel and omnichannel marketing.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
Minimum of 5 years’ international marketing or digital marketing experience, ideally in a regulated industry
Experience developing integrated marketing campaigns that drive commercial results, with a particular focus on Customer centric, content marketing and channel engagement
Commercially focused, with an understanding of measurement programs required to quantify the commercial impact of multi-touch campaigns, e.g. Marketing Mix Modelling, etc.
Proven ability to drive cross-functional collaboration across internal and external stakeholders to deliver results
Capable of navigating matrixed organizations to drive and champion change while being collaborative
Demonstrated ability to communicate, present and influence credibly and effectively at all levels
Capable of translating complex concepts into simple and actionable narratives
Strong project and process management skills with exceptional attention to detail
Experience working in or with agencies – media, creative and specialist digital partners
Experience working in a regulated industry is preferable
Excellent English language communication skills - both written and verbal (other languages a plus)
Company
Zoetis
Zoetis is committed to research, combining to help protect the health of pets and farm animals and the productivity.
10,001+ employees
H1B Sponsorship
Zoetis has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (69)
2022 (129)
2021 (53)
2020 (58)
Funding
Current Stage
Late StageTotal Funding
$15.3MKey Investors
Bill & Melinda Gates Foundation
2023-03-01Grant· $15.3M
Leadership Team
Chitra Varma
Head of Data & Analytic Engineering
Mark Davies
Senior Director, Head of Digital and Multi Channel Marketing (International)
Recent News
Company data provided by crunchbase
