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American Family Insurance · 2 days ago
Senior Marketing Specialist
Madison, WI
Full-time
Hybrid
Senior Level
$76K/yr - $125K/yr
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Hiring Manager
Matt Nechodom, PHR, SHRM-CP
Insider Connection @American Family Insurance
Responsibilities
Design, develop, and execute marketing strategies and programs to drive customer market activity.
Develop and maintain strong partnerships with internal and external business partners to align marketing strategies with customer needs and company goals.
Execute overall brand strategy for programming, creative, and content in alignment with brand and marketing goals.
Serve as the voice of the customer in product/service development and differentiate company products in the marketplace.
Lead the development and execution of consumer-facing campaigns and programs, ensuring they are on-brand, on-time, and on-budget.
Collaborate with marketing leadership to integrate the company brand across the organization.
Lead the strategy and execution of creating exceptional brand experiences.
Perform other duties as assigned.
Qualification
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Required
Demonstrated experience developing and writing creative advertising or marketing campaign briefs.
Demonstrated experience leading integrated marketing campaigns.
Demonstrated experience in creative, copy and content strategy development.
Demonstrated experience managing high-profile, deadline-driven stakeholders and projects.
Demonstrated experience leading social media campaigns and strategy.
Demonstrated experience with MS Office.
Demonstrated experience working in a collaborative, cross-functional environment.
Solid knowledge and understanding of brand strategy, marketing and advertising concepts, strategies and techniques.
Exceptional attention to detail.
Benefits
Medical, Dental, Vision Benefits
401(k) Contribution
Pension Plan
Annual Incentive
9 Paid Holidays
Paid Time Off Program (23 days accrued annually)
Student Loan Repayment Program
Paid Family Leave
Company
American Family Insurance
For more than 90 years, American Family Insurance has built its reputation on sound principles.
Founded in 2013
10,001+ employees
Funding
Current Stage
Late StageLeadership Team
Katelyn Staley Johnson
Managing Director
Kyle Beatty
Managing Director
Recent News
2024-04-09
globallegalchronicle.com
2024-01-19
Company data provided by crunchbase
