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Original Job Post

Jobs for Humanity · 2 days ago

Senior Partner Marketing Manager

New York, NY

Full-time

Onsite

Senior Level

$154K/yr - $171K/yr

7+ years exp

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Responsibilities

Yearly Marketing Planning: Team with partner counterparts and Contentful partnerships team members to build annual co-marketing plans.

Messaging and Framing: Shape joint value propositions, partner accelerators, platform integrations, and other partner-specific content.

Campaign Management: Develop and lead multi-touch marketing campaigns to create partnership awareness and support business deals.

Event Planning, Execution, and Follow up: Strategize, plan, and execute partner engagement strategies at global industry events.

Budget and Performance: Optimize partner marketing spending and oversee project management for maximum ROI.

Stakeholder and Partner Relationships: Establish and maintain trust with internal and external stakeholders.

Partner Marketing Toolkits: Assist in maintaining partner toolkits to equip the extended partner ecosystem with the latest messaging.

Strategic Communications: Plan and implement multichannel communications for partners to generate awareness and promote offerings.

Technical Orientation: Understand APIs and continue learning about Contentful's technology.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Partner marketingPipeline developmentWebinarsEmail campaignsB2B softwareRegional initiativesProject managementFailure learningMinimum viable productsAPIsContentful technologyProblem-solvingHard-workingCommunicationOrganizationSelf-starterTeam playerDecisiveAutonomousPassionateEntrepreneurialFlexibleHumbleCurious

Required

7+ years of direct experience building and managing partner marketing programs, which includes experience working alongside Partnership teams in related roles: marketing campaign manager, field marketing, partner development (sales/bizdev), etc.

A successful track record of developing partner lead pipeline through webinars, email campaigns, events, and other creative programs

Experience working for a fast-growing B2B software company, where partner sales was done in conjunction with an enterprise sales team

Experience in standing up regional initiatives that scale to global teams or programs

Strong ability to communicate complex ideas clearly and persuasively across various platforms and a track record of building and framing partner and solution messaging

Highly organized individual with proven ability to effectively handle multiple projects at once to complete results on time and under budget.

A self-starter who has a strong work ethic and can manage multiple tasks and priorities

A team player, and know how to get multiple departments to play well together towards the same end goal

Decisive and autonomous; with a globally-distributed team, sometimes you just need to make the call and go for it, when you can’t wait for the sun to rise for other stakeholders

A passionate individual with a knack for solving problems and building/delivering solutions, and you’re OK with taking risks (and learning from failure)

An entrepreneur at heart. You’re flexible and can thrive in environments that don’t have defined processes and you’re excited to help, build, launch -- and market -- minimum viable products (it’s a startup after all!)

Humble, but your colleagues would say that you’re a game-changer and an “A player”

A generally curious person and you love to listen and learn

Technically oriented and understand APIs, and have an aptitude to continue learning about Contentful’s technology