AirLife · 3 days ago

Marketing Web Developer and Analyst

Grand Rapids, MI

Full-time

Onsite

Mid Level

3+ years exp

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Health CareMedical

Insider Connection @AirLife

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Is a brand ambassador for the company.

Accountable for all record keeping as appropriate and in accordance with AirLife specifications.

Works closely with the Marketing Communications Team to develop designs and communicate messaging that is on brand and evokes a positive user experience both internally and externally.

Works closely with IT Team to ensure site use and performance aligns with online security and customer privacy standards.

Develop and maintain website budget capturing hosting fees, platform and plug-in subscriptions and use of external resources as needed.

Design, develop, and maintain company websites and web applications.

Collaborate with the design team to implement intuitive and visually appealing user interfaces.

Write clean, efficient, and well-documented code using HTML, CSS, JavaScript, and other web technologies.

Ensure websites are optimized for speed, performance, and SEO.

Troubleshoot and debug issues across various browsers and devices.

Integrate third-party services and APIs as needed.

Monitor and analyze website traffic, user behavior, and other performance metrics using tools like Google Analytics, Adobe Analytics, etc.

Generate reports and provide insights to improve user experience and conversion rates.

Conduct A/B testing and other optimization techniques to enhance site performance.

Identify trends and recommend strategic changes to improve website effectiveness.

Collaborate with marketing and content teams to align web analytics with business goals.

Other general and specified duties may be assigned, consistent with the company’s goals, objectives, and interests.

Qualification

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HTMLCSSJavaScriptNode.jsPHPPythonRuby on RailsWordPressJoomlaDrupalResponsive designMobile-first developmentSEOGoogle AnalyticsAdobe AnalyticsCMS/B testingHeat mapsUser behavior analysisOptimizelyHotjarData interpretationInsights generationStakeholder presentationProject managementWeb analyticsProblem-solvingAttention to detailCommunicationTeamwork