101 applicants
SEPHORA · 2 days ago
Senior Marketing Manager, Market Research & Consumer Insights
San Francisco, CA
Full-time
Onsite
Senior Level
$124K/yr - $165K/yr
6+ years exp
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Insider Connection @SEPHORA
Responsibilities
Creative testing expert including experience with a range of methodologies from concept testing to in-market post campaign testing
Design, execute, and lead qualitative and quantitative primary market research for Sephora North America: qualitative fieldwork (e.g. focus groups, in-home ethnographies, shop-alongs, 1:1 interviews, etc.), and quantitative surveys. This includes vendor-led and DIY research (i.e. in-house survey design and programming, and analysis/reporting using various internal research tools and software)
Nimble and easily able to juggle multiple initiatives in a fast pace environment
Relationship builder, knows how to cultivate and leverage relationships to progress goals and achieve better outcomes
Comfortable presenting in front of senior audiences, and able to determine the altitude at which to present insights and data across different audiences
Analyze primary survey data–from cross-tabbing to regressions—and report in storytelling format
Work cross-functionally to marry disparate data sets (e.g. SAS transactional data, observational digital analytics data, secondary research data, etc.), and report out to org
Quickly connect the dots across research studies and different data sources
Influence via cross-functional partnerships, collaborations, and relationship building; Work closely with business partners to create strategies for the business grounded in data and consumer insight/intelligence
Stay abreast of sociocultural trends and macroeconomic impacts to business in order to add color to primary research and inform business strategies and long-term research pipeline
Help to oversee the team’s research operations, including but not limited to: managing survey calendar, coordinating with internal partners for customer sample targeting, managing external research vendors, QC of survey programs, coordinating and overseeing qualitative fieldwork logistics
Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative
Qualification
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Required
6+ years of directly relevant experience (e.g. conducting market research, consumer insights for retailer, management consulting)—Ideally 3+ years of which were spent supplier/agency side with exposure to large-scale engagements and execution of research across a wide range of topics/industries
General exposure to or understanding of Retail, FMCG, CPG, and/or Beauty industries—including marketing development timelines and product development/innovation pipelines—ideally related business experience in marketing, communications, business development, product design, user experience, brand management, consulting, and/or analytics
Expertise in quantitative and qualitative research methods—including data analyses, statistical analyses (e.g. regression analysis), more complicated survey methods, cross-tabbing, sample design, fieldwork management
Ability to think both analytically and creatively—balance left and right brain—people person as well as data person
Excellent communication and storytelling abilities with proven track record of influencing business decisions/strategies
Confidence in designing and managing your own projects with oversight only as necessary; able to “live in the gray” and deal with ambiguity
Additional software/platform competencies: statistical package (e.g. SPSS, R, STATA, etc.), survey programming (e.g. Focus Vision Beacon, Qualtrics, etc.), and ideally SAS
Benefits
Comprehensive health, dental, and vision plans
Superior 401(k) plan
Various paid time off programs
Employee discount/perks
Life insurance
Disability insurance
Flexible spending accounts
Employee referral bonus program
Company
SEPHORA
Sephora is an online shopping site that offers a range of beauty products such as cosmetics and skincare items.
10,001+ employees
H1B Sponsorship
SEPHORA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (45)
2022 (44)
2021 (41)
2020 (36)
Funding
Current Stage
Late StageLeadership Team
Christopher de Lapuente
CEO
Sree Sreedhararaj
CTO
Recent News
The News Tribune
2024-06-05
2024-06-04
Company data provided by crunchbase
