Ava Labs · 2 days ago
Senior Product Marketing Manager
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Responsibilities
Quickly integrate with teams to learn/master the Avalanche network while gaining a deep understanding of its key technologies, differentiation, and target markets
Take ownership of all Consumer products, GTM/launch strategies, briefs, etc.
Align Product and Marketing team goals, processes, and overall communications across other business units
Design delivery strategies of product messaging/positioning, brand identity, market segmentation, and other product marketing motions to maximize product and feature adoption
Collaborate with Marketing, Branding, Creative, BD, and Communications teams to develop strategies, assets, and campaigns
Optimize channel growth and user acquisition strategies
Manage social media and content marketing synergies across Core’s product suite, Explorers, Bridge UI/SDKs and Avalanche
Assist with daily marketing tasks and operations with data science
Strategize marketing campaigns across X (previously Twitter), Google, Apple, etc.
Develop campaigns and event programming that prime marketing funnels and maximize user acquisition
Act as the "voice of the customer" when collaborating with Product, Engineering, and Leadership
Work with channel owners to define, manage, and activate campaigns
Measure the effectiveness of Product Marketing launches and campaigns
Ensure successful delivery of projects in collaboration with key stakeholders (internal and external)
Qualification
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Required
Bachelor’s degree or higher
5+ years of technical Product Marketing Management
High urgency and sense of ownership
Managed and delivered 1 or more end-to-end product launches
Prior experience in the blockchain / Web3 industry
Strong messaging, positioning, and market segmentation skills for complex technologies
ICP analysis, competitive analysis strategies, and case studies
Adept at working closely with PMs and managing a product roadmap
Prior experience in startups, enterprise software, or consumer-facing software products
Notion, Google Suite, or other collaboration tools
Social Media experience, especially Discord & X (previously Twitter)
Experience collaborating with marketing, data science, and business teams
Preferred
Experience in a fast-paced, high-growth start-up environment
Expert-level target market research, messaging, and product launch experience
Superior technical writing, organizational, verbal, and presentation skills
Developer relations, and community and ecosystem development
Experience with dApp product launches
Strong knowledge of crypto wallets, layer 1 or 2 blockchain(s), or adjacent technologies
Performance analytics background
Customer acquisition strategies (i.e., paid, SEO, social, web, email)
Ability to influence and gain confidence from internal stakeholders
Strong mediation and negotiation skills
Company
Ava Labs
AVA is a blockchain platform with revolutionary scalability, decentralization, security, and flexibility.
Funding
Current Stage
Public CompanyTotal Funding
$640M2022-04-14Series Unknown· $350M
2021-09-16Initial Coin Offering· $230M
2020-09-05Initial Coin Offering· Undisclosed
Recent News
2024-05-08
Global Village Space | Technology
2023-11-10
2023-11-10
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