81 applicants

Company

Original Job Post

Deloitte · 2 days ago

SFMC Functional Lead

USA

Full-time

Hybrid

Senior Level

4+ years exp

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Responsibilities

Co-lead CR and funding tracker with technical lead

Co-own project plan and roadmap with technical lead

Oversee functional aspects of all campaigns including functional discovery, design, functional QA, functional testing, functional cutover, etc.

Manage day-to-day activities and performance of functional team

Lead campaign prioritization sessions with the client and manage campaign backlog

Own new or ad hoc campaigns as needed

Oversee impact reports, bi-weekly reports, and monthly M&O reports

Communicate key go-live updates, risks, project status, etc. to the client

Manage functional hours and confirm team is fully utilized

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Email MarketingSFMCMarketing CloudCollaborationCommunicationProblem-SolvingAudience DiscoverySegmentationModeling StrategyData QualityAnalytical ExpertiseOmnichannelMedia AdvertisingPaid SearchProgrammaticPaid SocialOrganic SocialSocial ListeningTrend IdentificationSiteAppEmail/CRMVoice of the CustomerBrand StudiesSEODelivery TeamsMarketing Measurement Best PracticesTime ManagementClient Facing

Required

Bachelor’s degree required, preferably in the field of communications, creative writing, journalism, public relations, or something similar

4+ years of experience in email marketing campaign strategies and reporting

2+ years of experience collaborating with key stakeholders and business customers to refine SFMC needs and objectives and develop new Marketing Cloud campaigns

Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

Ability to travel 20 - 50%, on average, based on the work you do and the clients and industries/sectors you serve

Preferred

2+ years of audience discovery and segmentation, measurement, modeling strategy, and data quality

Knowledge of paid, owned, and earned media advertising, with a focus of analytical expertise in one or more of the following: omnichannel, media (display, paid search, programmatic, paid social), organic social, social listening/trend identification, site, app, email/CRM, voice of the customer/brand studies, or SEO

Experience supporting and/or leading delivery teams while partnering with internal cross-functional teams

Strong client facing experience

Possess strong time management skills to ensure accurate delivery while leading a single workstream and a team of analysts

Knowledge of industry trends and upcoming changes in marketing measurement best practices