119 applicants
Designer Brands · 2 days ago
Sr Marketing Testing Analyst
Columbus, OH
Full-time
Remote
Senior Level
5+ years exp
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Responsibilities
Collaborate with Test Lead to understand test objective and initial target audience requirements during initial test design phase as well as define what test analytics would be helpful for refining test design; leverage insights from test analytics to refine test design
Collaborate with Test Lead and Promo Lead to align on deep dive areas and scaling logic for impact sizing during measurement period
Run relevant test analytics to support the refinement of test design
Make recommendations on the optimal testing approach (e.g., test cell setup)
Identify potential measurement risks for test ideas (e.g., conflicts with other tests)
Write measurement plans to define primary and secondary KPIs, minimum required audience size, test audience size, and impact sizing for each test
Provide additional data attributes for Audience Lead to pull eligible audience from RedPoint as needed
Ensure tests are monitored with the appropriate cadence once live and conduct any interim reads of test results
Recommend when to “call” a test based on measurement playbook
Annualize impact at scale based on aligned scaling logic, audience definition and frequency; monitor ongoing scaled campaigns and develop plan for semi-annual/annual re-tests to ensure results continue to be as expected
Present final test results and provide insights from deep dives in Result Reviews to support shareout with leadership and the broader organization
Qualification
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Required
Proficient with reporting or query tools (Google Cloud Platform – Big Query, Phyton, Adobe)
Strong analytical skills, including data retrieval, organization, presentation and summary
Ability to thrive in a highly quantitative, fast-paced environment with changing business needs
Ability to create visualizations, summaries, and present complex analytical techniques, data, and recommendations in simple business speak
High degree of initiative, personal responsibility and ownership
Detail-oriented with strong organizational and project management skills
Demonstrated critical thinking and problem-solving abilities
High degree of analytical curiosity including ability to identify and proactively solve problems
Ability to effectively prioritize and manage multiple projects simultaneously while meeting deadlines; strong time management skills
Ability to work in a multi-team environment, in which various business owners and partners require support
Ability to foster relationships with cross-functional counterparts and key stakeholders at all levels of the organization
Excellent written and verbal communication skills
Proficient in MS Excel, Word, PowerPoint
Preferred
Retail experience a plus
Experience in Regression and Time Series Analysis
Experience with Hypothesis testing and Confidence Intervals
Company
Designer Brands
Designer Brands is a retail company that designs and produces a variety of footwear and accessories.
10,001+ employees
H1B Sponsorship
Designer Brands has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (3)
2022 (1)
2021 (11)
2020 (8)
Funding
Current Stage
Early StageTotal Funding
$0M2022-06-01Angel· $0M
Leadership Team
Doug Howe
Chief Executive Officer
Roger Rawlins
Chief Executive Officer
Recent News
2024-06-04
2024-06-04
Company data provided by crunchbase
