Azurity Pharmaceuticals · 2 days ago
Brand Manager
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BiotechnologyHealth Care
Insider Connection @Azurity Pharmaceuticals
Responsibilities
Collaborate cross-functionally across multiple internal functional areas to develop and implement the strategic plan and tactics for key stakeholders in the product landscape.
Leverage understanding of market and competitive landscapes, key customer groups, reimbursement pathways and to develop and drive brand and portfolio strategies.
Work with sales training, commercial functional partners, medical and legal teams on developing and implementing commercial training for products.
Support New-Product Planning and Business Development Teams in the transition of new launch assets to the Commercial Team.
Oversee inbound and outbound omnichannel activities including print, online, electronic media and direct mail. Oversee development and production of promotional and collateral materials using internal and external creative teams.
Participate in the creation, development, and implementation of the key customer (HCP, Pharmacist, Patients/Caregivers/Payer) plans that increase brand awareness and accelerate profitable revenue growth.
Develop messaging for key tactical programs that drive market volume. Work with commercial operations and tactical vendors to develop, analyze and track KPIs and ROI to optimize execution of plan.
Leverage customer insights and market research to identify new and innovative programs and vehicles to meet the evolving needs of key oncology stakeholders.
Continually assess competitive marketplace to anticipate changes in the future landscape so that strategies can be revised accordingly.
Responsible for social media optimization and execution among primary social channels, corporate events and website presence.
Manage the Promotional Materials Review process from development through approval to ensure the timely and efficient review of promotional materials that comply with legal, regulatory and company guidelines.
Manage monthly tactical budget and budget reconciliation process.
Qualification
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Required
At least 2 years of biotech / pharmaceutical industry marketing experience and a strong knowledge of marketing principles, including principles of brand management, professional promotion, patient education and bio/pharmaceutical sales process.
Product launch experience preferred.
Experience in developing, implementing, and monitoring brand plans, budgets and management of external agencies.
Demonstrated analytical, project management and problem-solving skills.
Omnichannel marketing experience and knowledge of CRM systems (i.e. Veeva).
Demonstrated ability and willingness to work effectively and seamlessly at multiple ‘altitudes’ within the organization. Maintains a ‘no job is too big or too small’ attitude necessary to succeed in a start-up environment.
Ability to effectively communicate with and present to senior management and executives across all company functions.
Flexible and able to execute within a dynamic, at times ambiguous, and rapidly changing environment with agility.
Strong communication and presentation skills, both oral and written coupled with strong knowledge of MS Office: Word, PowerPoint, and Excel.
Independent, self-starter, and able to work effectively in a collaborative team environment.
Experience working closely with all sales force counterparts and gaining insights for sales force needs.
Experience tracking and managing budgets with finance counterparts.
Position Location: Atlanta, Raleigh or Boston.
Bachelor's Degree; MBA preferred.
Preferred
Product launch experience preferred.
Benefits
Annual bonus based on company performance
Incentive compensation program
Car reimbursement program and gas card
Medical, dental, vision, and prescription coverage
Hybrid work model
Bagel Tuesday perk
Retirement Savings Plan (401K) with matching
Generous PTO policy
Extra week off between Christmas and New Year's
13 recognized holidays
Summer-Hours perk
Tuition reimbursement for education
Azurity High Five peer recognition platform
Company
Azurity Pharmaceuticals
Azurity Pharmaceuticals is a developer of drug products and technologies to address the needs of patients.
H1B Sponsorship
Azurity Pharmaceuticals has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (4)
Funding
Current Stage
Late StageTotal Funding
$20MKey Investors
Ampersand Capital Partners
2018-03-26Acquired· by Novaquest Capital Management
2015-01-06Private Equity· Undisclosed
2014-12-30Series Unknown· $20M
Recent News
Google Patent
2024-04-14
Company data provided by crunchbase