University of Connecticut · 2 days ago

Publicity/Marketing Administrator

Full-time

Onsite

Mid Level

4+ years exp

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Responsibilities

Maintaining the School of Social Work website, including making updates as needed/requested and leading any improvement/redesign projects aimed at ensuring the best user experience for our primary (prospective students) and secondary (current students, faculty, instructors, and staff; peer institutions/researchers; public; partners; etc.) audiences.

Running the School’s social media accounts (currently Facebook, Instagram, Twitter, LinkedIn, and YouTube); creating/gathering content to post at least three times per week on Facebook, Instagram, and Twitter, and as appropriate on LinkedIn and YouTube; resharing content from other University accounts or constituent accounts, as appropriate; monitoring comments on all platforms; setting and adhering to strategy (i.e. limits on event promotion, incorporating student/faculty stories; amplifying any news/UConn Today coverage of the School, etc.); providing support to the Dean and any faculty on their social media presence.

Serving as the primary public relations person for the school, working on stories with a UConn Today writer and connecting the writer with researchers/faculty/student sources, as well as writing stories and other content (i.e. awards news) for the School of Social Work’s UConn Today page, aiming for at least two stories per month to appear on the page with the potential to increase target number.

Developing at least two research newsletters per year focused on the research activities at the school for a research-oriented audience and peer institutions.

Developing strategic communications for UConn SSW alumni.

Developing and executing marketing plans for each year, encompassing all communications and marketing efforts from news to advertising to outreach, and running any campaigns while working with the Dean to identify needs and planning ad placements, writing and designing ads, or working with University Communications to create them, and tracking outcomes.

Supporting the SSW Office of Admission by creating recruitment materials, either designed by the incumbent or in collaboration with University Design Services/University Communications, and writing/editing emails and other web copy as needed.

Supporting School administration, faculty, and staff communications needs and serving as a resource for how best to share their messages. Assist with event promotion (primarily posting to social media and email announcements when needed), preparing Dean remarks when requested, advertising, and others as needed.

Ensuring UConn and UConn SSW brand standards are upheld across all official communications, writing for all uses is on-message and adheres to style and grammar best practices, and proper logos and colors are used (see brand.uconn.edu). Serving as a resource on the brand for members of the school.

Serving as liaison to UConn Communications, including working with the Dean and University Communications, to develop a strategic marketing plan in line with the University's centralized marketing communications model.

Monitoring ssw.outreach@uconn.edu email account and answering emails or referring them to the appropriate person (typically to the Admissions Office or OSAS).

Attending University Communications' professional development and training, as appropriate.

Performing other duties as required.

Qualification

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Web designSocial mediaPublic relationsMicrosoft OfficeCommunicationWordpressPublic agencyStrategic planningBudget managementQuantitative resultsProject managementProblem-solvingHard-workingCollaborative