200+ applicants
adQuadrant · 2 days ago
Director, Creator Marketing
United States
Full-time
Remote
Director
5+ years exp
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Hiring Manager
Warren Jolly
Insider Connection @adQuadrant
Responsibilities
Drive Customer Revenue & GMV (Gross Merchandise Value) for clients through the activation of creators, affiliates, and influencers across Meta, YouTube, and TikTok.
Build, activate, and nurture relationships with a wide assortment of creators, leading to the ability to execute and expedite creator outreach and activations at large scale.
Utilize/Build a CRM or other proprietary platforms (Discord) to interact with and motivate the creator community. Have experience using gamification as a motivational tool to get creators to perform.
Manage, mentor, and train a creator marketing team so they can lead efforts to identify, negotiate with, and onboard creators, influencers, and affiliates. Train and develop team on how to design and execute campaigns.
Have a strong pre-established network of creators to tap into.
Track and analyze all relevant KPI’s surrounding influencer outreach and performance.
Experience with budgeting and forecasting.
Ability to negotiate contracts and come up with creative and attractive incentives.
Have an understanding of Live Shopping and recruiting creators who have experience streaming.
Find the fastest path to grow to 10,000+ active (defined as Revenue & GMV producing) creators, influencers, and affiliates.
Qualification
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Required
Bachelor in Marketing or a quantitative discipline; advanced degree a plus
Substantial (1+ year) experience with social commerce, including TikTok Shop, WhatNot, etc.
5+ years in creator/influencer management, influencer engagement, or community management.
The candidate will have a strong understanding and proven experience in affiliate marketing—TikTok Shop, YouTube and other emerging platforms a plus.
The candidate will have worked in-house for an established brand, an influencer agency or a platform partner such as TikTok.
Strong analytical skills, with proficiency in measuring and scaling creator campaigns
Passion for staying ahead of social media trends and digital marketing innovations
Sharp eye for detail and organizational skills
Comfort with ambiguity and with working in a fast-paced, always-on, start-up environment
Critical thinking and problem-solving capabilities
Competitive/Performance-driven mindset
Company
adQuadrant
adQuadrant is a team of e-commerce brand builders specializing in creative, omni-channel and attribution strategies, and full-funnel execution.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2011-02-02Acquired· by Electric Word plc
Leadership Team
Warren Jolly
President & CEO
Recent News
2024-02-11
Business Wire
2024-02-11
Company data provided by crunchbase
