SOCi, Inc. · 2 days ago
Director, Customer Marketing
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Responsibilities
Collaborate with cross-functional teams to map and optimize the customer journey, ensuring timely and relevant communication. Oversee the creation and execution of customer lifecycle nurture campaigns to ensure consistent and personalized communication
Oversee SOCi’s advocacy initiatives and continue to expand SOCi’s advocacy program to build brand loyalty and customer engagement. Ensure sales and marketing have the customer references and stories they need.
Develop and execute customer marketing campaign strategies, including messaging and positioning, in collaboration with product marketing, brand, events, sales, and customer success teams.
Understand customer needs and opportunities to set audience targets and priorities for campaigns and initiatives.
Manage buying group customer communications, such as customer newsletters, campaigns, product release announcements.
Identify and experiment with new channels to reach and engage customers effectively
Execute review campaigns with 3rd party software review sites and analysts
Partner with MarOps to establish KPIs for customer marketing initiatives, focusing on metrics for pipeline creation, engagement, and customer buying group database health. Share insights with executive leadership and leverage insights to drive better outcomes.
Lead and mentor a high-performing customer marketing team, providing guidance, support, and professional development opportunities.
Qualification
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Required
Minimum of 8 years experience in customer marketing and customer advocacy roles, with 3 to 7 years of management experience in a B2B software company
Bachelor’s degree in marketing, communications, business, or related field required
Strong marketing communication skills and a passion for customer service
Ability to identify opportunities and deliver results, experience with reporting and analysis
Excellent team-building and leadership abilities
Proficiency in content creation and excellent presentation skills
Preferred
Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce) preferred
Benefits
Health insurance plans
Dental and vision
Wellness incentives
401(k) plan with employer match
Flexible paid time off
Quarterly wellness days
Paid holidays
Unique employee engagement programs
Company
SOCi, Inc.
SOCi is the leading CoMarketing Cloud Platform for multi-location enterprises.
Funding
Current Stage
Late StageTotal Funding
$237.75MKey Investors
JMI EquityPeter Fisher
2023-03-07Series Unknown· $120M
2023-03-07Debt Financing· Undisclosed
2021-01-21Series D· $80M
Recent News
2024-05-26
Company data provided by crunchbase