RealPage, Inc. · 2 days ago

Account-Based Marketing Campaign Strategist

Richardson, TX

Full-time

Onsite

Director

8+ years exp

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Hiring Manager

☁ John Laury ☁

Insider Connection @RealPage, Inc.

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Responsibilities

Lead the strategy and implementation of ABM campaigns and tactics, including paid ads, landing pages, direct mail, and email.

Partner with sales leaders to research and identify high-value targets, develop a list of key accounts, and formulate relevant and personalized campaign and hand-off strategies.

Facilitate cross-functional collaboration with Sales to align on goals and strategies for account engagement and achieve pipeline targets.

Leverage a data-driven approach, continuously test, evaluate, and optimize campaigns success.

Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders.

Qualification

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B2B MarketingAccount-Based MarketingIntegrated Demand GenerationDigital MarketingMultifamily Marketing