36 applicants

Company

Original Job Post

Labcorp · 2 days ago

Executive Director, Global Marketing - Central Laboratory Services

Raleigh, NC

Full-time

Onsite

Executive

$210K/yr - $230K/yr

15+ years exp

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Responsibilities

Lead global marketing strategy for Labcorp’s CLS business unit, comprising ~$2 billion in annual revenue.

Influence the CLS Executive Committee with insightful marketing, product, and customer strategies that support growth and business goals.

Partner closely with sales to ensure alignment between marketing and sales strategies; marketing tactics; department roles and responsibilities; and a clear and effective commercial strategy across key segments.

Support business decisions with objective data, including conducting market, customer, and competitive research, performing financial analysis and assimilating internal expertise/experience.

Enhance Labcorp’s brand preference with biopharma audience strengthening our reputation in science, innovation, and delivery.

Drive competitive differentiation by designing and implementing unique value propositions across various channels, in collaboration with leaders, account teams, and sales.

Lead regional marketing efforts and localize strategy for maximal impact in the Asia-Pacific region, with a focus on growth strategies for Japan, Korea, and China.

Act as a strategic partner to regional leadership, advocating for innovative marketing approaches and setting go-to-market strategies for new ventures.

Working with Labcorp’s customer insights team, create the CLS customer segmentation strategy that informs go-to-market strategies.

Be the voice of the customer to the business teams by leveraging market research, customer research, and other methods to develop insights.

Develop new ways to generate demand.

Increase qualified leads and pipeline value.

Support sales opportunities, especially for high-value deals.

Identify opportunities for CLS to grow by addressing unmet customer needs, understanding competitive dynamics, and leveraging customer data.

Define and launch new products and services and play a leadership role in the CLS innovation and growth strategy.

Prioritize work, product launches, and projects based on opportunity for growth and business needs.

Collaborate with other Labcorp teams to connect CLS capabilities and services to the broader Labcorp products/services/solutions.

Partner with CLS and other leadership stakeholders to drive business development opportunities by identifying, analyzing, and valuing potential acquisitions, partnerships, investments, licensing, and other strategic growth opportunities for the business.

Lead a global team of marketing professionals across a broad portfolio of laboratory service offerings to support clinical trials.

Exhibit strong leadership across the Global Marketing function, influencing policies, actions, and culture aligned with Labcorp leadership values.

Foster a culture of agility and collaboration, empowering team members to excel and take on greater responsibilities.

Qualification

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B2B marketingLife sciencesHealthcareDemand generationMarketing strategiesSenior leadership engagementData analysisBusiness strategiesMulticultural marketingRegional business dynamicsCommunicationCollaborative leadershipStrategic thinkingGlobal mindsetLife ScienceDrug DevelopmentProduct ManagementLifecycle StrategyBusiness CaseGlobal MarketingRegional MarketingProblem-SolvingCustomer-CentricInfluenceInterpersonalMultilingual

Required

Bachelor’s degree in marketing or business administration; MBA strongly preferred.

Over 15 years of experience in B2B marketing, ideally within life sciences and healthcare.

Exceptional communication skills, with proven engagement with senior leadership and diverse audiences.

Expertise in demand generation and marketing strategies aimed at finding new growth opportunities in the business.

Proven collaborative leadership abilities, with a track record of motivating teams and forging strong organizational partnerships.

Strategic thinker with the capacity to transform data and insights into actionable business strategies.

Global mindset with experience in multicultural marketing and a deep understanding of regional business dynamics.

Preferred

Expertise in the scientific and technical dimensions of the life science and drug development industries.

Product management and lifecycle strategy experience leading new service/product concepts from business case creation through development to launch.

Customer centric – lead discussions around “where to play” and “how to win” by understanding market opportunities and customer expectations.

Influence leader - can gain alignment to support goals, and bridge organizational silos by integrating marketing and other disciplines; and ensure that global and regional marketing teams work interdependently.

Multilingual capabilities are highly desirable.