Avetta · 2 days ago

Inbound Marketing Specialist

United States

Full-time

Hybrid

Mid Level

3+ years exp

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Work & Life Balance

Insider Connection @Avetta

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Develop and implement a comprehensive inbound marketing strategy to generate leads and drive conversions.

Manage the creation of engaging and bespoke content to help move customer segments through the marketing funnel.

Oversee email marketing campaigns, including newsletter distribution and lead nurturing programs, to engage with our audience and move them along the sales funnel.

Collaborate with the sales team to ensure alignment between marketing and sales objectives, and to optimize lead conversion.

Analyze and report on the performance of inbound marketing activities, using data to inform and adjust strategies as needed.

Manage inbound leads from review sites, maximizing our market perception.

Qualification

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Inbound MarketingB2B SaaSSEOContent MarketingEmail MarketingSocial MediaCampaign DesignMarketing AutomationMicrosoft OfficeProblem-SolvingCommunicationCollaboration