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Company

Original Job Post

Merck · 2 days ago

Director U.S. Marketing, Product Marketing Owner - HCP Team Lead, Atherosclerosis

North Wales, PA

Full-time

Hybrid

Director

10+ years exp

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Comp. & Benefits

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Responsibilities

Lead brand and HCP strategy development; lead US L3 process and collaborate with Global Marketing and other stakeholders to ensure transparency and alignment

Drive forward digital and data analytics, customer and market insights to define strategic choices

Identify opportunities to optimize customer experience; lead customer experience roadmap development and execution

Build, lead and mentor a high-performing Customer Agile Team, comprised of experts in marketing, campaign design, development, and measurement

Take full responsibility for leading CAT in setting and meeting strategic priorities and quarterly objectives; lead agile quarterly planning stages to enable teams to quickly and effectively respond to changing business needs and priorities

Lead CAT to meet pre-launch and launch milestones, including creation of market development and promotional campaigns

Serve as subject matter expert for market understanding and customer insights

Collaborate with key stakeholders across the enterprise including Global Marketing, Data & Analytics, Medical Affairs, Policy, Payer Marketing, Finance, Manufacturing, Sales, Global Communications, Regulatory, Legal/Compliance

Manage brand budget and act as profit plan point for the brand

Partner with multiple stakeholders including Sales and IAM leadership in planning and execution of strategy, customer engagement and promotion

Partner with other Product Marketing Owners to drive transparency, coordination, and prioritization across the team

Qualification

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Pharmaceutical MarketingCustomer Segment MarketingPayer MarketingMarketing StrategiesCampaign DevelopmentProduct PositioningBrandingData AnalysisCross-Functional CollaborationFiscal ManagementOmnichannel MarketingAgency ManagementEnterprise LeadershipNon-Verbal CommunicationProblem-SolvingAdaptabilityCollaborationBusiness AcumenGrowth MindsetAgile Ways of WorkingSupportiveCommunication SkillsUS Commercial RegulationsAgile Tools JiraAgile Tools Mural

Required

Minimum of 10 years combined experience in pharmaceutical marketing, customer segment marketing and/or payer marketing

Proven track record in developing and implementing effective marketing strategies and campaigns for pharmaceuticals, covering various stages from clinical development pre-launch planning to brand launch, and post-launch optimization

Experience leading product positioning, branding and using data to make informed decisions

Adaptability to change, and demonstrated ability to collaborate effectively with various teams including marketing, sales, medical, and other cross-functional partners to achieve business results

Solid business acumen with fiscal management experience

Deep understanding of omnichannel marketing, including digital and non-digital channels, and experience working with agencies

Proven experience in effectively leading cross-functional, enterprise teams

Has a growth mindset, advocates for agile ways of working, and supports team members in learning and adoption

Experience working in and with diverse teams

Strong verbal and non-verbal communication skills and executive presence