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Kraft Heinz · 3 days ago
Director, Creative Effectiveness
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Food and BeverageFood Processing
Insider Connection @Kraft Heinz
Responsibilities
Drive the approach and agenda for creative acceleration at Kraft Heinz.
Develop and lead practical plans to close gaps in creative capabilities and expand the program’s scope and impact.
Build strong relationships with key collaborators across the organization.
Maintain a hands-on approach to understand the realities of the business and the perspectives of marketers and their agency partners.
Guide the team driving the vision, planning, and roll-out of the next evolution of Kraft Heinz’s ACE program.
Optimize agency relationships to ensure maximum ROI and brand effectiveness.
Oversee the sharing and celebration of creative work and its impact across the organization.
Manage external creative reputation through award programs, public engagements, and thought leadership initiatives.
Oversee and support inbound and outbound licensing strategies to support broader brand and business objectives.
Qualification
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Required
Minimum of 10 years of hands-on experience, including client and/or agency side positions.
Proven track record of driving creative excellence, innovation, effectiveness and impact.
Demonstrated ability to lead, inspire and impact teams without direct authority. Strong influence and relationship-building skills with the ability to drive the agenda in ambiguous situations.
Exceptional strategic thinking and problem-solving abilities. Ability to create and execute practical plans to achieve strategic objectives.
Excellent communication and storytelling skills, with the ability to create simple, compelling narratives and present ideas effectively.
Passion for planning, building systems, and executing action plans. Strong project management skills and the ability to thrive in a dynamic, fast-paced environment.
Demonstrated fluency in brand foundations, briefs and critical brand building activities (e.g. strategy, consumer, insights, design, craft, etc.) to influence all brand pillars tools.
Company
Kraft Heinz
![company-logo](https://images.crunchbase.com/image/upload/t_cb-default-original/v1448424956/t05hah2l6gegmh7wlxpi.png)
Kraft Heinz is a multinational food and beverage company offering a diverse range of condiments, sauces, snacks, cheese, and frozen foods.
Funding
Current Stage
Public CompanyTotal Funding
$20M2019-06-10Post Ipo Equity· $20M
2015-07-10IPO· nasdaq:KHC
2015-03-25Acquired· by Kraft Heinz
Leadership Team
Recent News
2024-06-01
Business Wire
2024-05-29
bloomberglaw.com
2024-05-28
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