Ursus, Inc. · 2 days ago
Product Marketing Manager II
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Insider Connection @Ursus, Inc.
Responsibilities
Influence product roadmaps by synthesizing market, customer, and competitive insights, build audience segmentations and opportunity sizing.
Create customer feedback loops during the product and marketing development process.
Develop product value propositions, narratives, naming, and external-facing proof points.
Manage product launches and ensure customer adoption of new features via in-product content, marketing and communications, customer service, and in-market/sales channels.
Track internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization/expansion.
Establish repeatable best practices that can scale across product marketing, enabling all product marketers to work in a fast-paced environment, using qualitative and quantitative market and customer insights to grow the impact of product marketing launches.
Project manage your work while measuring key metrics for success.
Qualification
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Required
Advertising product marketing experience
C2C and eCommerce experience
Email marketing experience
Deep experience in product marketing
Strong track record of developing product and go to market strategies at e-commerce shopping, advertising, payments and/or financial services companies
Proven track record in driving innovation, implementing projects with excellence, building new organizations
Success working collaboratively with cross-functional teams and excellent communication skills
Strong data analysis skills and experience with customer research techniques
Experience launching new products/services and growing in market adoption to be successful
Company
Ursus, Inc.
Ursus, Inc., has been recognized by Staffing Industry Analysts (SIA) for three consecutive years as the fastest-growing technical and creative staffing firm in the United States.