Sheraton San Diego Hotel & Marina · 2 days ago

Marketing Manager

San Diego, CA

Full-time

Onsite

Mid Level

$75K/yr - $85K/yr

2+ years exp

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HospitalityHotel

Insider Connection @Sheraton San Diego Hotel & Marina

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Responsibilities

Assist in the development and execution of the hotels’ yearly digital & social media plan in conjunction with the Director of Marketing to support all revenue streams

Collaborate with marketing team and key stakeholders to achieve resort strategies and revenue goals.

Manages and maintains online content, including listings, websites, paid social media, and partner sites.

Oversee agency partners with Director of Marketing – from strategy and budget, to creative and audience targeting.

Optimize digital marketing results, test strategies and compile reporting/analytics.

Continually seek improvement of property websites to include best in class visuals, technical integrations, user experience and e-commerce optimization.

Consistently analyze websites performance to achieve optimal results; stay up to date with latest technology and best practices.

Follow brand guidelines for cohesive online content and storytelling.

Partner with property teams to develop and execute collateral.

Develop a wide variety of promotional email marketing campaigns, including guest lifecycle and trigger emails.

Regularly audit & ensure all owned marketing channels are up to date with current and accurate information.

Support the Director of Marketing in maintaining monthly budgets by ensuring all expenses pertaining to responsible channels are properly allocated and accounted for in Adaco.

Author creative messaging and/or copywriting for online communications, partner referral websites, social media channels and public relations opportunities.

Develop and maintain a media contact database, including all pertinent information and regular updates on each contact, press release and coverage received.

Nurture and manage key relationships with public relations and social media consultants and agencies, and other appropriate third parties.

Author creative messaging and/or copywriting for online communications, partner referral websites, social media channels and public relations opportunities.

Qualification

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