Leapfrog Online · 2 days ago
Creative Director
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AdvertisingAutomotive
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Responsibilities
Collaboratively translate Marketing plans and drive strategic thought leadership to create innovative, inspiring, and flexible digital creative visions.
Mentor, manage, and motivate internal and external creative resources.
Develop and manage a scalable creative function serving all business units, capable of flexing resources to accommodate changes in the size and scope of business needs.
Ensure consistent and transparent communication around the flow of projects and approvals; coordinate with various teams for highly integrated execution.
Manage the delivery of compelling direct marketing concepts and intuitive navigation for client sites, digital marketing strategies, and online advertising initiatives.
Develop solid user experience guidelines and defined interaction design criteria.
Develop, deliver, and evangelize a culture of testing based on sound principles of direct marketing and data-driven analytics.
Manage career development of direct reports and the reporting chain as a whole.
Establish, negotiate, and build relationships with vendors and contractors needed to meet the Creative staff augmentation and outsourcing needs of the company.
Qualification
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Required
Four-year degree
10+ years of experience, preferably at a Creative, Direct Marketing or User Experience agency
Solid experience leading creative for direct marketing for digital experiences including websites and landing pages
Experience of the business development cycle, client presentations and selling conceptual creative internally and externally
Understanding of the role of copywriting, color, typography, interaction design, photographic and illustrative treatments, and their application in the execution of direct marketing
Experience with mobile, social and email marketing
Strong project management skills and keen understanding of concept-to-execution development process
Ability to operate with candor and integrity, collaborate and build trust
Company
Leapfrog Online
Leapfrog Online is a digital direct marketing firm developing programs for Fortune 500 marketers that find and monetize the right customers.
Funding
Current Stage
Early StageTotal Funding
$30MKey Investors
North Bridge Venture Partners & Growth Equity
2017-04-03Acquired· by iProspect
2008-09-17Series A· $30M
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